The beloved ice cream brand, Drumstick, known for its waffle cone desserts, has teamed up with WWE superstar John Cena. This exciting partnership was officially unveiled on April 3, highlighted by a vibrant advertisement featuring Cena alongside the brand’s whimsical mascot, Dr. Umstick. Further details were shared in a press release confirming the collaboration.
Titled the “Drumstick Summer Snackdown,”this initiative promises an array of exhilarating experiences for fans, including contests, engaging social media interactions, and exclusive giveaways. Fans can look forward to seeing Dr. Umstick at WrestleMania, where he will be distributing treats to excited spectators.
Additionally, unique snack zones will be set up at both WrestleMania and SummerSlam, offering fans a chance to enjoy Drumstick ice cream in a fun and festive environment.
Drumstick Joins Forces with John Cena at WrestleMania
This summer, Drumstick is poised to deliver delight to WWE fans through an extensive Snackdown campaign. The company launched a unique contest on March 25, inviting participants to create and share videos promoting their favorite Drumstick cones while showcasing their snack-hyping skills.
Submissions for this contest closed on March 31, and winners will enjoy the prestigious title of official Snack Talker, along with a trip to WrestleMania.
In a creative collaboration, Drumstick also released an Instagram post featuring Dr. Umstick in a friendly wrestling match against popular WWE figures, including Rhea Ripley and Dominik Mysterio. This playful engagement sparked significant excitement within the fan community.
Just two days post-announcement of their collaboration with Cena, Drumstick’s Instagram post captured a wave of enthusiasm, with fans expressing their excitement in the comments section.
Reflecting on this partnership, John Cena remarked:
“It is such an honor to partner with Drumstick. This campaign brings the Snackdown to WWE lovers kicking off at WrestleMania, but the action doesn’t end there – fans can follow along all summer long for even more Snackdown surprises.”
He further added:
“Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High! I’m grateful to get to bring two things I love together under one roof.”
Since the announcement, Drumstick has shared two additional social media posts, with more engaging content set to roll out soon. This collaboration guarantees a flavorful highlight at WrestleMania 41, taking place on April 19 at the Allegiant Stadium in Las Vegas.
Attendees can enjoy Drumstick’s offerings at the dedicated snack zone, which will also be featured at the upcoming SummerSlam event.
What Can Fans Anticipate from the Drumstick and WWE Collaboration?
According to the company, this exciting partnership signals the beginning of an unforgettable summer with the Snackdown campaign. The organization has outlined its plans as follows:
“Drumstick is calling on the WWE Universe to bring the Snackdown all summer long, featuring plot twists and surprises fans won’t see coming, but will clamor to claim.”
Upcoming highlights for fans include:
- Exclusive tickets to SummerSlam
- Signed merchandise from WWE Superstars
- Unique swag items and cash giveaways
- Increased WWE content on the brand’s social media platforms
WWE enthusiasts are encouraged to follow Drumstick’s social media accounts to stay updated on the latest initiatives and to have a chance at winning these enticing rewards.
In a lighter vein, the brand recently posted an entertaining April Fool’s Day announcement about a theme park dedicated to its ice cream cones, prompting fans to rally for its creation.