Saratoga Spring Water Company and its CEO Adam Madkour have captured the internet’s attention after fitness influencer Ashton Hall’s morning routine featuring their bottled water went viral. Titled “The Morning Routine That Changed My Life: 3:50 AM to 9:30 AM,”Hall’s video has sparked widespread intrigue and amusement across social media platforms.
In the video, Hall begins by dramatically removing tape from his lips, followed by a quick dental routine. He then pours water from a distinct blue Saratoga bottle, consumes it, and heads to his balcony to engage in a series of exercises. The sight of the influencer drinking this specific brand prompted many online users to create memes, with several referencing the CEO of the water company amid their humor.
CEO Adam Madkour: Leading Saratoga into a Viral Spotlight
Adam Madkour has been the dedicated CEO of Saratoga Spring Water Company since 1992, playing a pivotal role in elevating the brand’s presence. Following the viral moment triggered by Hall’s video, social media has exploded with memes suggesting a significant surge in the company’s sales, with users humorously speculating about Madkour’s potential confusion over the unexpected uptick.
“Saratoga water CEO for the next 3 weeks [counting cash],” wrote one user.
“The CEO at the Saratoga water company watching the sales skyrocket today,” joked another.
“I bet the CEO of @SaratogaWater wakes up Monday like, WTF happened this weekend?!? Sales went viral…” echoed a third user.
The humorous commentary continued, with users expressing bewilderment over why advertisements for Saratoga water began appearing more frequently. Comments ranged from confusion to playful jabs about the sales boost, as evidenced by memes such as:
“Why am I getting ads for Saratoga water???” inquired one puzzled internet user.
“Water company CEOs watching Saratoga’s success, calling their CMOs for a refund from that influencer…” claimed another X user.
“Saratoga CEO on Monday: What caused the spike in sales this weekend? CMO: You’re not gonna believe this,” wrote yet another humorously.
Saratoga Water: A Legacy of Quality
According to the company’s website, Adam Madkour ascended to the role of CEO in 2001 after holding various executive positions since the 1990s. His leadership has been marked by an effort to expand the market for both sparkling and non-sparkling water, utilizing the distinct brand image of Saratoga, particularly its signature cobalt-blue glass bottles.
Notably, a January 13, 2022, report from Saratoga Today revealed that Madkour sold some of the company’s assets to BlueTriton, an investment group formerly known as Nestlé Waters North America. The transaction involved KPMG Corporate Finance and Latham & Watkins, LLP for representation.
“We believe BlueTriton’s leadership and resources will position SSWC’s products for growth while enabling the company to continue producing the high-quality, premium products we are known for,” Madkour stated in a press release regarding the sale.
“We look forward to our partnership with BlueTriton, who shares our commitment, mission, and long-held philosophy of service and corporate responsibility,” he added.
As a result of Hall’s viral morning routine, the Saratoga brand is now experiencing renewed attention. Featured prominently in the video, Hall consumes their water before engaging in a series of intense wellness activities, which included ice baths and swims, ultimately leading to a striking daily regimen.
As the social media buzz continues, one thing is clear: the synergy between fitness influencers and brands can create powerful waves of visibility and impact in today’s digital landscape.