The Apprentice Episode 10 Recap: Shocking Eliminations and Fashion Challenges
The highly anticipated Episode 10 of The Apprentice aired on April 3, marking a significant turning point in the competition as contestants entered week ten. In this episode, Lord Alan Sugar introduced a challenging task—creating a sustainable and environmentally-friendly fashion brand.
The episode featured two teams, each tasked with designing a fashion range and culminating in a fashion show aimed at attracting potential buyers. Team one, comprising Mia, Jordan, Liam, and Anisa, faced off against team two, which included Chisola, Dean, and Karen. Both teams had the unique opportunity to refine their concepts at The London College of Fashion.
A Double Elimination Shocker
Team two ultimately triumphed, impressing both Lord Sugar and the buyers present. As a result, team one was left at a disadvantage, leading to the expectation of Liam being up for elimination. In a surprising twist, Lord Sugar opted for a double elimination, sending both Liam and Mia home. Fans quickly took to social media to express their disappointment over Mia’s unexpected departure from the show.
“Mia was by far the best candidate on #theapprentice. Utter madness that she isn’t in the final five,”a fan said.

“S**t that was a shocker. Mia thought she was going to win the show,”said another.
“NO! I had Mia down as winner! WHAT IS GOING ON!!!!!”added a third.
“Okay Anisa had 1 big mistake and was allowed through but Mia had 1 and she’s gone?”commented one.
The reaction from the audience highlighted a strong belief that Mia was a more competent contestant than her peers who remained in the competition post-elimination.
“Mia getting fired for her first mistake despite being the strongest candidate throughout the entire process…meanwhile Anisa got let off when she messed up?”an X user wrote.
“Mia getting fired after her first mistake in 10 weeks,”another user wrote.
“Wow I never thought it would be Mia. I thought she would win it. That sigh at the end sounded like Mia didn’t think she would be going either,”commented one.
“Jordan through to the final five instead of Mia after being disruptive all season and an awful project manager..,”wrote one.
Highlights From Episode 10
Jordan led the first team as project manager due to his prior fashion industry experience, while Chisola managed the second team. Their impressive pitch enabled team two to ascend to the final five, celebrating their victory with a jubilant cruise on the River Thames.
In a dramatic turn of events, Lord Sugar announced the elimination of two contestants after the celebration. He began by stating:
“Liam, I can’t really forgive anybody for not giving their all. So, it is with regret that you’re fired.”
Following Liam’s exit, Lord Sugar addressed Mia, criticizing her for the “disaster”of her design presentation, ultimately saying he was “regretful,”before announcing her elimination.
New episodes of The Apprentice air every Thursday at 9 PM BST on BBC One, promising even more drama and competition.