Trolli, widely recognized for its eye-catching neon candies, is set to broaden its horizons with the exciting launch of Gummi Pops. In partnership with Wells Enterprises, Trolli is introducing a unique frozen treat that marries the delightful chewiness of gummy candies with the refreshing characteristics of popsicles. Shoppers can look forward to finding these Gummi Pops in stores nationwide throughout April and beyond.
For years, Trolli has delighted consumers with its iconic Sour Brite Crawlers, establishing itself as a leader in the gummy candy sector. The debut of Gummi Pops marks a strategic step into innovative snacking, as Trolli seeks to push the boundaries of traditional candy production.
Trolli Revolutionizes Frozen Treats
The Gummi Pops are set for a nationwide release, offering a sweet experience that preserves a soft, chewy texture even when frozen. In a statement dated April 7, 2025, Isabella Chia, Chief Marketing Officer at Wells Enterprises, expressed excitement about this groundbreaking product:
“We’ve taken what fans love about Trolli – the vibrant dual colors, unique texture, and flavor combinations – and reimagined them in an innovative frozen format that’s truly the first ever of its kind.”
Chia elaborated further:
“Our team worked tirelessly to perfect that signature soft, gummi texture in a frozen treat. Trolli Gummi Pops represent our commitment to delivering unexpected sensory experiences that surprise and delight consumers looking for something beyond traditional frozen treats.”
Differentiating themselves from standard ice pops, Gummi Pops maintain a wobble that sets them apart from conventional frozen desserts. Greg Guidotti, CMO of Ferrara, shared insights on this innovation, stating:
“Our Trolli brand is always about pushing the boundaries. And with the new Trolli Gummi Pop, that push is outside of the candy aisle, offering a completely new and unexpected way for consumers to experience the sour-brite profile they love…now in a frozen gummy form.”
Gummi Pops: Pricing and Availability
Gummi Pops are available in a 10-count box with a suggested retail price of $5.99, while individual pops are priced around $2.99. These frozen delights can now be found at major grocery chains, including Walmart and H-E-B, although prices may vary by location. Notably, Gummi Pops are non-dairy, catering to consumers who are lactose intolerant or seek dairy-free options.
Exciting Flavor Profiles
These Gummi Pops are offered in two tantalizing flavors:
- Cherry & Lemon: This combination features sweet, tart cherry balanced by zesty lemon, creating a delightful contrast that keeps every bite interesting.
- Grape & Strawberry: Mellow and smooth, this pairing combines robust grape with a jammy sweetness from strawberry, resulting in a harmonious flavor experience devoid of competing notes.
Founded in the 1970s in Germany, Trolli has made a significant impact in the confectionery industry with its bold flavors, innovative designs, and vibrant branding. With the introduction of Gummi Pops, the brand continues to redefine the candy experience for enthusiasts everywhere.