Kim Seok-jin of BTS Dazzles at FRED’s Ideal Light High Jewellery Gala
On March 13, 2025, South Korean superstar Jin, also known as Kim Seok-jin of BTS, made an unexpected entrance at FRED’s Ideal Light High Jewellery Gala held in Seoul. The Grammy-nominated artist showcased a striking look featuring a sequined cream blazer paired with elegant white satin trousers and a casual white t-shirt, complemented by exquisite pieces from FRED’s latest jewelry line.
Highlighting the “Exalting Joy”Ring
At this glamorous affair, Jin adorned himself with the stunning “Exalting Joy”ring from FRED’s Monsieur Fred Ideal Light collection. This magnificent piece features a remarkable 9.4-carat cushion-cut tourmaline at its center, showcasing a beautiful blend of blue and green hues. Jin was spotted posing for photographs alongside Vincent Reynes, the CEO of FRED, further amplifying the star-studded event’s allure.
The Monsieur Fred Ideal Light Collection
Maison FRED, the renowned French jewelry brand, recently unveiled its high-end collection titled Monsieur Fred Ideal Light. This new collection pays vibrant tribute to its founder, Fred Samuel, capturing the essence of his childhood memories in Argentina through intricate designs.
Among the standout creations in this collection is the “Blazing Audacity”ring, an eye-catching piece adorned with red, pink, and orange jewels. This remarkable ring features a vivid orange spessartite garnet alongside a cushion-cut red spinel, both arranged in an innovative linear pattern.
A Historic Ambassadorship
Established in 1936 by Fred Samuel, Maison FRED reached significant milestone in 2024 when it appointed its first global ambassador. BTS’s Jin took on this honor in July 2024, marking a transformative moment in the brand’s nearly nine-decade history.
Fan Reactions and Viral Moments
Jin’s surprise appearance at the Seoul gala sent fans into a frenzy on social media, where he quickly began trending on X. Enthusiastic fans expressed their admiration for his striking features, particularly his side-swept hairstyle, which they jokingly dubbed the “exposed forehead.”One fan humorously commented:
“THEE EXPOSED FOREHEAD…???”
This playful banter continued to grow, showcasing the unique relationship between BTS and their loyal ARMY. Many fans took to social platforms, delighting in the rarity of seeing Jin flaunt his “exposed forehead,”a hairstyle they noted is seldom seen.
“So happy with all these forehead appearances. We used to get these rarely back in the day,”a fan joked.
Reactions poured in, with fans expressing how they would do anything to catch a glimpse of Jin’s forehead:
“I’d sell my best friend to see exposed forehead Seokjin every day,”another fan added.
Jin’s Rising Star Power in Branding
Since his honorable discharge from military service on June 12, 2024, Jin has become a highly sought-after figure in the luxury fashion and beauty sectors. Within a few months, he secured five notable brand endorsement deals, solidifying his status as a leading ambassador.
- **July 2024**: Became the first global ambassador for FRED.
- **August 2024**: Signed on with Italian luxury brand Gucci.
- **September 2024**: Became the first male global ambassador for Laneige; this partnership reportedly boosted sales by 100% for the brand’s Cream Skin campaign.
- **October 2024**: Joined Alo Yoga as their global ambassador, contributing to $3.6 million in media impact value.
- **February 2025**: Became the global face of Jin ramen, a popular South Korean instant noodle brand.
In addition to his endorsement success, Jin made waves in the music industry with the release of his debut solo mini-album, Happy, on November 15, 2024. The album featured six tracks such as “I’ll Be There,””Falling,”and “Running Wild,”the latter achieving No. 35 on the US Billboard Hot 100.
Further elevating his cultural significance, Jin was appointed as the honorary tourism ambassador for Seoul in August 2024, complementing the launch of the “Feel Seoul Good”campaign.