The Weeknd Shines at CinemaCon Promoting ‘Hurry Up Tomorrow’

On a Tuesday morning at CinemaCon, the renowned artist known as The Weeknd, or Abel Tesfaye, captivated audiences during the Lionsgate studio presentation at Caesars Palace. Marking a highlight of the event, he helped unveil his upcoming film, Hurry Up Tomorrow—a collaboration with director Trey Edward Shults. This exclusive showcase included an electrifying performance of the chart-topping hit “Blinding Lights,”exciting fans as the film approaches its release on May 16.

About the Film: An Intriguing Concept

Hurry Up Tomorrow is not just a film; it serves as an artistic extension of The Weeknd’s latest album, which shares the same title. The narrative unfolds around Tesfaye playing a tormented musician battling insomnia, who embarks on an unexpected journey with a stranger, unraveling profound aspects of his identity along the way. He stars alongside Jenna Ortega and Barry Keoghan, creating a dynamic on-screen ensemble. The film is co-produced by Tesfaye and his collaborator Reza Fahim through their production company, Manic Phase, alongside the late Kevin Turen and Harrison Kreiss.

Upcoming Release and Fan Anticipation

Following the unveiling of a gripping trailer in February, excitement is building within the fan community for the film’s release. Hurry Up Tomorrow serves as the concluding chapter in a trilogy that includes Dawn FM (2022) and After Hours (2020), which have collectively shaped The Weeknd’s musical narrative.

CinemaCon: A Hub for Entertainment Professionals

As an essential event in the cinematic calendar, CinemaCon gathers cinema owners and Hollywood studios annually in Las Vegas. This year, the convention is hosted by the recently rebranded Cinema United—formerly known as the National Association of Theatre Owners. The 2023 edition spans from March 31 to April 3, featuring an array of presentations and showcases for industry professionals.

To explore more about The Weeknd’s film journey, check out the trailer below:

https://www.youtube.com/watch?v=e2PsmMlSP5s

For additional insights, visit the Hollywood Reporter.