Murder Crumpet, a prominent streamer and VRChat content creator, recently accused Twitch of significantly decreasing his advertisement revenue when using the LGBT+ tag during his broadcasts. On May 15, 2025, he took to X (formerly Twitter) to reveal that eliminating the LGBT+ tag from his streams boosted his daily earnings from $6 to an impressive $60.
“If you’re a Twitch streamer and u make no revenue on ads, try removing tags. I removed the LGBT+ tag from my stream and went from $6 a day to $60. Friend tried it and same thing. Sucks to be gay and identifying myself as such is considered political and harms my revenue.”
The post quickly gained traction, eliciting responses from various VTubers and content creators who expressed their dismay.
“So messed up! Thanks for the tip 💕”VTuber Feyy responded.
“😬 I’m sorry man, that’s crazy to be punished for not only identity but also a feature they put out to help you express yourself,”commented Twitch streamer Criken.
“With an average of 1200-1500 viewers per stream, I make between $0.20-$0.50 ad revenue per stream as a Twitch ASMR streamer. On Kick, with 400 viewers, the ad revenue becomes +$50 per hour. Twitch really needs to rework their ads system. It’s just unfair,”Twitch and Kick creator Momo Cita remarked.
“Is it Twitch or is there a choice for advertisers to not run on specific tags? That could probably be happening since I’m pretty sure location affects the ads and how much ads you get as a viewer. Do you know how much or what kind of ads your viewer gets with the tag on or off?”tweeted user @DamzesIDN.
Who is Murder Crumpet? A Glimpse into the Streamer’s Background
Murder Crumpet is a recognized personality in the livestreaming domain, amassing over 113,000 followers on Twitch since he joined the platform in November 2018. His content primarily revolves around VRChat, where he has established a considerable following.
In 2022, he gained viral fame on the subreddit r/LivestreamFail by hosting his inaugural IRL broadcast with fellow creator Bobe, a segment that attracted over 141,700 views.
Beyond VRChat, Murder Crumpet has explored various gaming genres during his streams, showcasing titles such as Elden Ring, Darkest Dungeon, Grand Theft Auto V, and Hollow Knight. His versatility and engaging content continue to draw in diverse audiences across streaming platforms.