Starbucks, the iconic beverage powerhouse, is enhancing its ready-to-drink (RTD) offerings with the launch of two exciting new product lines. As of March 24, 2025, coffee lovers across the United States can now enjoy the innovative Frappuccino Lite and revitalizing Iced Energy drinks, which are gradually hitting store shelves nationwide.
Exploring Starbucks’ Latest Ready-to-Drink Innovations
Frappuccino Lite: A Guilt-Free Indulgence
Product Size: 9.5 oz bottle | Price: $2.99
The Frappuccino Lite is crafted to reflect the beloved blended beverages served in Starbucks cafés. This product line builds on the legacy of the original Frappuccino flavors—Mocha, Vanilla, Caramel, and Coffee—each celebrated for their sweet indulgence. The new Lite version is a refreshing twist, featuring low-calorie coffee drinks that contain no added sugars.
Available Flavors of Frappuccino Lite
- Sea Salt Caramel Gelato: Experience a delicate balance of light caramel and a touch of sea salt.
- Creamy Vanilla Gelato: Relish the smooth and rich taste of creamy vanilla.
- Double Chocolate Gelato: Indulge in a profound chocolate flavor coupled with a silky coffee base.
Iced Energy: A Sparkling Boost
Product Size: 12 oz can | Price: $2.99
The Iced Energy line was first introduced in June 2024 and continues to impress with three unique flavors: Melon Burst, Tropical Citrus, and Frozen Tropical Citrus with Strawberry Purée. The newest iteration is a sparkling beverage infused with 160mg of plant-based caffeine, containing zero added sugars and only 5 calories per serving.
Flavor Profiles of Iced Energy
- Tropical Peach: A vibrant fusion featuring a subtle peach essence.
- Watermelon Twist: Enjoy a refreshing drink bursting with crisp watermelon flavor.
- Blueberry Lemonade: Delight in the blend of sweet blueberries and tangy lemonade.
Availability Across Various Outlets
The Frappuccino Lite and Iced Energy drinks are now available in a variety of locations, including grocery stores, convenience shops, gas stations, and numerous online retailers across the nation.
Jennifer Wong, Vice President of Americas Channel Development at Starbucks, shared insights in a press release dated March 27, 2025:
“We always keep a pulse on the latest consumer trends and preferences to ensure we’re continuing to evolve our ready-to-drink Starbucks beverage portfolio to meet consumer demand.”
She elaborated further:
“That’s why we’re excited to bring to market two new ready-to-drink product innovations, Starbucks Iced Energy and Frappuccino Lite, to expand our portfolio and offer alternative drink options that fit everyday consumer needs.”
The anticipated popularity of these drinks amongst Starbucks fans signals an exciting shift in the brand’s RTD offerings.
A Legacy of Quality and Innovation
Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Siegl, transforming into a global coffee leader with thousands of locations worldwide. The company continues to elevate its coffeehouse experience through the introduction of ready-to-drink beverages, including cold brews and bottled Frappuccinos, highlighted by the recent additions of Frappuccino Lite and Iced Energy.
This latest launch enhances Starbucks’ RTD lineup by providing consumers with lower-calorie, sugar-free options that cater to diverse beverage preferences.