Exciting news just in time for Easter 2025: Sour Patch Kids has unveiled a special collaboration with renowned Latin artist J Balvin to introduce the Sour Eggs x J Balvin Back to the Rayo Tour Sweepstakes. This unique event promises to engage fans of both the beloved candy and the vibrant music scene.
Starting from April 3, 2025, the sweepstakes will continue until April 20, 2025, featuring an array of enticing rewards and exclusive prizes that celebrate both the Easter holiday and J Balvin’s return to live performances across North America.
Details of the Sour Patch Kids Sweepstakes
The Sour Eggs x J Balvin Back to the Rayo Tour sweepstakes presents a limited-time collaboration running through April 20, 2025. There will be 25 lucky winners, each receiving a one-of-a-kind prize egg inspired by the Sour Patch Kids brand and the Back to the Rayo tour.
In a press release dated April 3, J Balvin shared:
“Everyone knows I am still a kid at heart and that I love to snack. Sour Patch Kids encapsulates both of those loves. I can’t wait for my fans to join me on this journey through the brand.”
Winners of the sweepstakes can look forward to receiving:
- A signed CD from J Balvin’s latest album, Rayo.
- Merchandise from the Back to the Rayo Tour, featuring limited-edition clothing and accessories.
- A pack of the newly launched Easter-inspired Sour Patch Kids, known as Sour Eggs.
John Vasington, the Brand Manager at Mondelēz International, also commented on this collaboration:
“At SOUR PATCH KIDS, we’re committed to finding innovative ways to engage our audience.”
He elaborated:
“We eagerly embraced the chance to create a sour egg experience with the energetic J Balvin. The Back to the Rayo Tour offers an unforgettable way to delight fans by giving them the chance to win tickets to one of his live performances.”
The deadline for sweepstakes entries is April 21, 2025, with winners slated to be announced shortly thereafter.
Houston Tour Stop Highlights
As a significant aspect of this collaboration, Sour Patch Kids will have a prominent presence during J Balvin’s Back to the Rayo Tour, particularly at the Houston event on April 17, 2025. This much-anticipated show will take place at the renowned Toyota Center.
Fans attending the concert can enjoy a variety of interactive experiences, including:
- Sour Eggs Sampling: Exclusive tastings of the limited-edition candy, featuring a festive black raspberry flavor that embodies the brand’s signature sour-sweet profile.
- Sour Patch Kids Mascot: A lively appearance to entertain young fans.
- Contests and Giveaways: Interactive opportunities throughout the venue, including social media contests and merchandise displays, will enhance the concert experience.
Introducing the Limited-Edition Sour Eggs
Launched on April 3, 2025, these limited-edition sour eggs are festive candies crafted specifically for the Easter season. Featuring a delightful black raspberry flavor, they combine the brand’s classic sweet and sour taste.
Each portion is 7.97 oz and retails for $3.49, available for purchase online and at major retailers across the United States.
The collaboration between SOUR PATCH KIDS and J Balvin, paired with the engaging sweepstakes and holiday-themed product offerings, creates an extraordinary blend of music, celebration, and snacking.