On April 9, 2025, Nocut News, a prominent South Korean news outlet, revealed that Sunny from Girls’ Generation (SNSD) has signed an exclusive contract with A20 Entertainment. Her new role will focus on nurturing and producing trainees. This entertainment agency was founded by Lee So-man, the former general producer of SM Entertainment, where Sunny previously worked. An official from A20 announced:
“Sunny recently signed a contract with A20 Entertainment. She is currently training as a producer under producer Yoo Young-jin.”
Sunny’s Transition to A20: A New Chapter
It’s important to note that Sunny, whose real name is Susan Soonkyu Lee, concluded her exclusive contract with SM Entertainment in August 2023, coinciding with the 16th anniversary of her debut in the industry.
A20 Entertainment Empowers Sunny in Training Development
A representative from A20 Entertainment disclosed that Sunny has taken an active role in crafting training programs for the agency’s trainees. In addition to her production responsibilities, she is also involved in providing psychological support to the young artists. The representative expressed their gratitude, stating:
“She is designing A20 trainees’ training programs and providing psychological care. She participates in filming video content and provides styling and choreography guidance. I am always grateful for the loving interest in Sunny, and I will greet you in an even better way in the future.”
Sunny’s Engagement with New Talent
Recently, Sunny has been engaged in training rookie artists, highlighted in a video titled ‘A20 Summer Training Camp,’ which can be found on A20 Entertainment’s official YouTube channel.
Sunny’s Career Highlights and Diversification
Sunny made her debut as a member of Girls’ Generation on August 5, 2007, with the release of their single “Into the New World”via SM Entertainment. The single featured several tracks, including “Beginning,””Perfect for You,”and an instrumental version of the title track. Over the years, she has diversified her career, embracing acting, hosting, and various other projects.
In 2008, she gained further popularity as a co-host of Melon Chunji Radio alongside Sungmin from Super Junior. She showcased her voice acting skills in the Korean-dubbed version of the animated film The Outback in January 2012. Sunny’s stage presence was further highlighted in her musical debut in Catch Me If You Can, where she played the role of Brenda.
Sunny has also made guest appearances in numerous shows and films, including Rio 2, Unstoppable Marriage, Hilarious Housewives, and many others, demonstrating her versatility and charm in a variety of formats.
Recent Developments in Girls’ Generation
In a nostalgic move, Girls’ Generation recently released a cover of The Grace’s 2006 hit “My Everything.”This track was included in the SM Town album, titled 2025 SM Town: The Culture, The Future, which debuted on February 14, 2025, reigniting interest in their legacy in the K-pop scene.
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