Shonda Rhimes’ journey in Hollywood began 20 years ago this month with the inception of her production company, coinciding with the debut of Grey’s Anatomy on ABC. At the time, she humorously named it “Shondaland,”never anticipating the immense significance the name would eventually hold. “I thought it was amusing: Disneyland, Shondaland,”she recalled. Today, however, Rhimes expresses pride in the awakening of her creative enterprise that has since birthed 12 successful series like How to Get Away With Murder, Scandal, and Bridgerton. “It feels like I’ve banked on myself,”she reflected.
Over these two decades, Rhimes has transitioned from a shy creator to one of television’s most prominent and highly compensated figures. Her accolades include a viral TED talk, a best-selling book, numerous brand collaborations, and a pioneering move from Disney to Netflix that profoundly reshaped the television industry. In early March, Rhimes and her long-time collaborator Betsy Beers held a virtual meeting to revisit the ups and downs of their two-decade journey and the pivotal events that almost derailed it.
Reflecting on Shondaland’s Origins
What aspects of Shondaland’s early days do you miss?
SHONDA RHIMES: Grey’s was my first experience in television, which made everything feel fresh and enchanting. I find myself nostalgic for that magical feeling and the ongoing sense of learning that Betsy and I often discuss.
BETSY BEERS: My nostalgia is tied more to the early collaboration between us. Despite our current busy schedules, I yearn for those moments when it was just the two of us brainstorming fervently. There was also a certain loneliness in being two people facing the world together.
The Trauma of Early Success
You’ve described the initial scrutiny as “traumatic.”Why?
RHIMES: It was overwhelming. I vividly remember an upfront presentation where I was blindsided by an article in The New York Times written about me. I called Betsy, panicking, wanting to escape. I was still grasping the gravity of television’s impact, and experiencing such rapid external recognition for my first show was a shocking revelation for both me and the cast. Each faced that transformation in diverse ways.
There were dramatic incidents, like Isaiah Washington’s use of a homophobic slur and Katherine Heigl’s withdrawal from an Emmy nomination. How did you manage those while still learning to lead?
RHIMES: Those challenges were unexpected. I originally believed that as the creative force, I could solely focus on writing. I soon realized that leadership demanded active engagement in every aspect, and I had to cultivate my leadership skills.
Lessons in Self-Recognition
Do you recall an interview with Oprah where she told you, “You’re not having fun yet?”
RHIMES: Absolutely! During a lavish set celebration, I felt out of place amidst the enthusiasm. Oprah sensed it too, and her acknowledgment made me feel understood. It prompted me to reassess my happiness and the persona I was projecting for the sake of others.
Building a Complementary Partnership
Betsy, how has Shonda’s evolution influenced your collaboration?
BEERS: Initially, I was the extrovert while Shonda was more introverted. I often found myself reading the room for her. My ability to engage socially alleviated some pressure from her. I remember a key moment where I responded to a dismissive remark about Grey’s Anatomy that demonstrated the effectiveness of our partnership.
Mentorship and Growth
Is there someone you wish you had spoken to during your early days?
RHIMES: Winnie Holzman reached out to me early on to share her wisdom. She recognized my fears and uncertainties at the onset of Grey’s. Her insights were invaluable.
Changing Narratives in a Dynamic Landscape
How do current political climates influence storytelling?
RHIMES: I’m grappling with the evolving definition of who America is, which complicates storytelling. I believe everyone seeks connection through storytelling, whether lighthearted or somber. My aim is to resonate with audiences genuinely.
Affecting the Future of Television
Reflecting on two decades of Shondaland, both Rhimes and Beers expressed a desire for growth and adaptation. “We believe we’ve transformed the landscape of television,”Rhimes affirmed. “Looking ahead, I hope to continue that legacy in new and profound ways.”
What Lies Ahead for Shondaland?
BEERS: Comedy is a passion of mine, and I would love to venture into half-hour sitcom formats. Additionally, I’ve always harbored an interest in creating a western.
RHIMES: Twenty years from now, I envision Shondaland continuing to challenge and redefine narratives in our industry, upholding the legacy of innovation we’ve fostered over the years.
This insightful feature originally appeared in the March 19 issue of The Hollywood Reporter. Read more here.