Ruffles, the iconic American potato chip brand famous for its crinkle-cut style, is making a much-anticipated return of one of its classic flavors to grocery shelves. The popular Smokehouse BBQ chips, once regarded as a limited edition offering, have officially secured a spot in the brand’s permanent collection.
This flavor is characterized by an irresistible combination of smoky, tangy, and slightly sweet notes, ensuring that fans can enjoy these chips year-round. According to All Recipes, the Smokehouse BBQ chips have rejoined Ruffles’ lineup, much to the delight of snack enthusiasts across the country.
Exploring Ruffles Smokehouse BBQ Chips
The return of Ruffles’ Smokehouse BBQ chips has been a welcome announcement for many fans craving the distinct flavor profile. Each chip maintains that signature crunch while delivering the beloved smoky essence that made it a favorite. These chips are expected to remain available on store shelves for the foreseeable future.
Anticipation for their comeback was sparked back on July 13, 2022, when Instagram user @snackolator, known for reviewing new snacks, hinted at the return of these chips. In a post, he mentioned:
“Ruffles Smokehouse BBQ chips are coming back soon from Frito-Lay. These chips were around I believe about three years ago, but are coming back along with some other @fritolay favorites. They promise a ‘smoky, tangy BBQ’ taste and of course have the @ruffles ridges that I have always loved.”
Finally, after waiting over two years, the Frito-Lay brand has reintroduced these cherished ridged chips, which offer a unique blend of tanginess, sweetness, and smokiness. The brand’s official description highlights their allure:
“Say hello to a classic that is back and here to stay. Smokehouse BBQ – nothing else – just a glorious punch of flavor delivered on signature Ruffles’ ridges.”
These flavorful chips are made with both natural and artificial flavors, comprising ingredients like potatoes, vegetable oil, sugar, salt, and a blend of spices such as paprika, onion powder, and tomato powder.
Moreover, in a March 13, 2025 post, Instagram user @snackwithzach celebrated the permanent revival of the Smokehouse BBQ chips and also mentioned the brand’s new Greek Style Ranch flavor, which features a delightful mix of lemon, dill, and parmesan.
Where to Buy and Pricing Details
The much-loved Smokehouse BBQ chips are now widely available in both retail stores and online outlets across the United States. With their status as a permanent flavor, these chips can be purchased in three convenient sizes: 8-ounce, 2.25-ounce, and 1-ounce bags.
Pricing for the Smokehouse BBQ chips varies based on the size, with the following options available:
- 8-ounce bag: $5.99
- 2.25-ounce bag: $2.69
- 1-ounce bag: $0.50
A Brief Overview of Ruffles
Ruffles, a brand owned by Frito-Lay, which is a subsidiary of PepsiCo, has become synonymous with crinkle-cut potato chips. The brand’s unique ruffled texture contributes to its popularity, and it has a rich history dating back to its acquisition by the Frito Company in 1958 from its creator, Bernhardt Stahmer.
With a robust global presence, Ruffles is recognized under different names in various countries, such as Lays Maxx or Lays Max.