Overview
- Fans criticize the newly released posters for The Walking Dead spinoff, Dead City Season 2, citing a disconnect from the series’ roots.
- The original Walking Dead promotional materials featured striking, memorable visuals that fans believe are lacking in the latest designs.
- Despite mixed reactions, Scott Gimple remains optimistic about the future direction of The Walking Dead franchise and its spin-offs.
The Walking Dead spinoff, Dead City Season 2, is set to return soon, featuring the beloved characters Maggie and Negan, portrayed by Lauren Cohan and Jeffrey Dean Morgan respectively. As part of the promotional efforts to build excitement, new posters showcasing these characters have been unveiled. However, a wave of dissatisfaction has emerged among fans regarding this artwork.
The trailer for Dead City Season 2 hints at high-stakes drama, as Maggie and Negan join forces in their ongoing struggle for dominance in a chaotic New York City. The trailer sets a tone using the classic Rodgers & Hart song ‘Manhattan,’ while showcasing pivotal moments, such as Maggie wielding Negan’s infamous baseball bat, ‘Lucille.’ This bat is laden with dark history, as it was used by Negan to end Maggie’s husband, Glenn’s, life during the series’ seventh season. In the first season, viewers followed their harrowing journey, which included rescuing Maggie’s son, Hershel, from a dangerous foe known as The Croat, while evading a relentless lawman named Armstrong and encountering a survivor group called The Burazi.
Fan Reactions to Dead City Season 2 Posters

As highlighted in a report by Bleeding Cool, the newly released promotional posters depict Maggie and Negan in two separate visuals. One poster features Maggie prominently in a dominating pose, while the other shows Negan, bat on shoulder, with Maggie gripping a knife nearby. Both posters utilize a neon aesthetic, showcasing Radio City and zombie figures, accompanied by the tagline, “New Rules. New Enemies. New York.”


However, the reception of these posters has not been overwhelmingly positive. Within the community, many fans expressed their grievances on platforms like Reddit, suggesting the design reflects a disconnection from the essence of The Walking Dead that originally captivated audiences. A user, Atea2, remarked that the current promotional material feels more akin to a Marvel Cinematic Universe poster, while others echoed sentiments of disappointment, labeling the new designs as “cheap”and uninspired.
New vs. old poster style. Perfectly demonstrates how out of touch TWD is from what made it great. by u/Atea2 in thewalkingdead
Fans nostalgically reference early promotional art that showcased iconic moments – from Rick Grimes sprinting towards a farmhouse to images of him riding horseback towards Atlanta. This stark contrast in imagery has led some viewers to yearn for a singular, cohesive Walking Dead series instead of multiple spin-offs. However, Scott Gimple, the showrunner, has plans that extend beyond these desires, indicating a commitment to the expansion of the franchise.
The Walking Dead: Dead City Season 2 premieres on May 4 on AMC and AMC+
Source: Bleeding Cool