As the premiere date for Moonrise on Netflix approaches, the project’s producer, Ryoma Kawamura, is urging the streaming service to ramp up its promotional efforts for this highly anticipated sci-fi anime. Taking to his personal X account, Kawamura expressed his concerns, stating, “Please do your best to promote it. I can’t do it on my own. Seriously please!! It’s still buried deep. Red ‘N’ Company!! It’s time to show the world your power!”This passionate plea highlights the need for increased visibility for this creative endeavor.
Scheduled for release on April 10th, Moonrise adapts a novel by renowned Psycho-Pass writer Tou Ubukata and boasts character designs from none other than Hiromu Arakawa, the creator of Fullmetal Alchemist. With the esteemed WIT Studio producing the anime, this project certainly has the makings of a future classic. Unfortunately, as noted by Kawamura, Netflix’s marketing strategy seems to be falling short. His comments reveal that WIT Studio had to take the reins on producing the series’ promotional video, a responsibility typically handled by the platform itself.
Growing Concerns About Promotion Surrounding Moonrise
Community Reactions: Fans Speak Out
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The sentiment that the series is not receiving its due promotion is not limited to Kawamura alone. A Reddit user named Footaot has voiced similar concerns, elaborating on Moonrise’s journey and Netflix’s apparent lack of support. In the discussions spawned by his post, some fans revealed they have seen Moonrise featured in their Netflix feeds, but the overall impression remains that it is not getting the attention it deserves. Given that Kawamura’s comments were made on March 11th, it is possible Netflix may have ramped up promotional efforts since then.
If Netflix is indeed falling short in its marketing, it raises questions, particularly considering the platform’s history of successfully promoting diverse and captivating anime such as Delicious in Dungeon, Cyberpunk: Edgerunners, and Pluto. With the unique character designs by Hiromu Arakawa and the strong production pedigree from WIT Studio, Moonrise is well-positioned for success.
Analysis of Moonrise’s Promotion Challenges
As one of the most awaited anime titles of 2025, the potential lack of promotional efforts for Moonrise is concerning. Kawamura’s call for stronger marketing strategies underscores a growing tension surrounding anime visibility on the platform. His bold move to publicly critique Netflix reflects a level of desperation and a desire for the project to gain rightful acknowledgment.
Regardless of the extent of Netflix’s promotional activities, Kawamura’s candidness has brought renewed focus to Moonrise, likely enhancing its visibility and anticipation among audiences. Every anime release carries its own challenges, and with a strong advocate like Kawamura pushing for attention, there is hope that Moonrise will receive the recognition it merits.