One Hundred Label Responds to THE BOYZ’s Sunwoo AirPods Controversy: Legal Action Against Malicious Comments Following Artist’s Reckless Behavior

Sunwoo from THE BOYZ Faces Scrutiny Over AirPods Incident

The spotlight is on Sunwoo of THE BOYZ following the emergence of a video showcasing an incident where he dropped his AirPods. This footage has ignited a significant discussion online, particularly after actress Nana, a former member of After School, offered her insights on the matter. Her public commentary has contributed to the topic trending on various platforms.

Agency Responds to Public Reaction

On April 13, 2025, Sunwoo’s agency, One Hundred, released an official statement addressing the uproar. The agency acknowledged the public’s concerns and confirmed that they have engaged in internal discussions with the artist. They highlighted that Sunwoo is taking the necessary time to reflect on his actions.

“First of all, we deeply apologize for not properly managing issues related to the character of our artist. We are also deeply aware that Sunwoo’s appearance in the video may have caused controversy over his character. Additionally, Sunwoo was calmly reflecting after communicating with us,”OneHundred stated (as per MK Sports on April 14).

Concerns About Public Perception

In their statement, One Hundred expressed disappointment that the dialogue surrounding the incident has shifted from constructive reflection to rampant online speculation. The agency recognized its shortcomings in oversight and accepted full responsibility, pledging to enhance their support systems to prevent similar occurrences in the future.

The agency also indicated their concern regarding the proliferation of exaggerated rumors and unverified claims circulating online. To combat this trend, One Hundred announced plans to pursue legal action against individuals disseminating harmful misinformation.

“Finally, the situation in which groundless malicious comments are occurring in relation to this incident is something that cannot be ignored in order to protect our artists,” and “We are preparing strong legal action against this,”THE BOYZ’s parent company continued.

Sunwoo’s Personal Response

In light of the growing controversy, Sunwoo personally addressed fans via a messaging platform, sharing his perspective on the incident for the first time. He expressed familiarity with online criticism but encouraged fans not to be overly concerned.

Sunwoo acknowledged the possibility of misunderstandings regarding his behavior and committed to working on himself to prevent future conflicts. He expressed he is willing to apologize and accept responsibility when warranted, while also stating his intent to defend himself against unfounded accusations.

Breaking Down the AirPods Controversy

The incident at the center of this controversy originated from a video that circulated widely, featuring Sunwoo during a public appearance as he accidentally dropped his AirPods. As captured in the clip, the 25-year-old artist commentated, “My earphones,” before a nearby staff member quickly retrieved the earbuds and returned them.

Sunwoo accepted the AirPods with one hand, drawing criticism from viewers who claimed he failed to express gratitude to the staff member. This interaction spurred conversations questioning his character and attitude.

Nana’s Commentary and Its Impact

Actress Nana’s reaction to the video added fuel to the fire; she remarked in a comment that Sunwoo “deserves a scolding.” Her statement garnered varied reactions, prompting some to support her view while others argued it was premature to judge based solely on a short clip.

As the discourse evolved, Nana responded to a user who questioned her perspective, quoting a Korean proverb suggesting that one’s character can be discerned from a single action (via a Korea Times article published on April 13).

In a further attempt to clarify her stance, Nana engaged with her fans through the app Bubble, explaining that her opinion was based solely on her observation of the video. She emphasized that her comment wasn’t a personal attack but rather her reaction to the situation.

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