Preorders for the highly anticipated Nintendo Switch 2 are set to commence as early as April 9, with certain retailers participating. In an effort to combat the rampant scalping issue that has plagued previous console launches, Nintendo is implementing stringent criteria for customers looking to preorder directly from the My Nintendo Store. This practice of reselling consoles at inflated prices has become increasingly common in recent years.
The Nintendo website hosts a detailed FAQ on the “How To Buy”Nintendo Switch 2 page, outlining several “priority requirements”necessary for securing an “invitation”to purchase the console. Specifically, Nintendo Switch Online members who have been subscribed for at least 12 months, logged 50 or more gameplay hours, and opted to share gameplay data will be prioritized for invitation emails regarding the Switch 2 purchase.
Nintendo has a plan to challenge Switch 2 scalpers. It’s limiting its own preorders to Switch 1 owners that have an active Switch Online membership and have "spent a certain amount of time playing purchased / paid Nintendo Switch games, prioritizing those with more playtime." pic.twitter.com/gXYb1wlr3u — Tom Warren (@tomwarren) April 2, 2025
A Nintendo Switch Online Account Is Essential for Preordering
Prioritizing Loyal Players for Early Invitations
This approach reflects Nintendo’s commitment to rewarding loyal customers who invest time in their gaming experience. By giving a leg up to those who actively engage with their platform, the company aims to diminish the scalper phenomenon that has prevented many genuine fans from accessing new consoles. Invitations for the initial preorder phase will be dispatched starting May 8.
It’s crucial to note that these preorder requirements are exclusive to My Nintendo Store. Preordering the Switch 2 from other retailers like Target or Best Buy may offer a simpler process. However, these alternative stores could be more vulnerable to scalping due to the absence of similar protective measures, making them less desirable for dedicated enthusiasts without extensive playtime on the original Switch.
Can This Strategy Successfully Deter Scalpers?
Challenges Ahead for Preordering
The rigorous requirements for preordering the Switch 2 through Nintendo’s store will undoubtedly complicate the process for many. While this initiative may restrict bulk purchases by scalpers, it remains uncertain how effective it will be in entirely eliminating the scalping issue.
While this strategy does not guarantee a complete resolution to scalping, it represents a significant step towards mitigating the problem. However, genuine fans who simply wish to own the console may find themselves disproportionately impacted by these new rules.
If I were attempting to preorder the Nintendo Switch 2, I might struggle to do so through Nintendo’s store, given my relatively recent Nintendo Switch Online membership. I have accumulated countless hours in various games, yet I know there are many fellow gamers who share similar frustrations while seeking alternatives.
For more information, visit Nintendo, or refer to Tom Warren/X.