Nintendo Fans Anticipate “Vote With Your Wallet” Campaign for Switch 2 Similar to 3DS “Ambassador” Program

After the Nintendo Direct presentation on April 2, 2025, the much-anticipated Nintendo Switch 2 pricing details and some of its exclusive titles were unveiled, sparking considerable backlash from devoted fans over the rising costs. The Direct event generated excitement with game announcements like Mario Kart World and Donkey Kong Bananza, alongside the June 5 launch date. However, the revealed prices have left many potential buyers feeling disheartened.

The Nintendo Switch 2 is set to retail at $449.99 USD, while Mario Kart World will be offered as a standalone title for $79.99 USD. Fans have taken to platforms like Reddit, GameFAQS, and X to express concerns and make comparisons with the launch and price adjustments associated with the 3DS. Although Nintendo has not indicated a forthcoming price reduction, there’s speculation among fans about a trajectory akin to the 3DS experience.

Vote with your wallet; if it worked once it can work again by u/Agent_Buckshot in NintendoSwitch2

Reflecting on the 3DS Ambassador Program

Concerns About the Switch 2 Mirroring the 3DS Experience

A promotional image for the Nintendo 3DS.

When the original 3DS launched in 2011, it entered the market priced at $249.99 USD—a full $100 above the original Nintendo DS’s launch price of $149.99 USD. The initial sales figures were disappointing enough that Nintendo quickly reduced the price to $169.99. To compensate early adopters, the company offered 20 free games through the 3DS Ambassador Program. Currently, as the Switch 2 launches with a steep $150 price increase from the original Switch’s $299.99, along with escalating costs for exclusive titles, fans are anticipating a repeat of this scenario.

That said, another element influencing the 3DS’s lackluster performance was the weak launch lineup. At its inception, the console offered minimal offerings from major franchises; the most notable games included a demo of Metroid Prime Hunters, the spin-off Pokémon Dash, and a reimagined version of Super Mario 64. Conversely, the Switch 2’s launch includes significant titles like Mario Kart World, which is poised for strong sales despite its pricier $80 tag, along with updates of popular Switch games, including Donkey Kong Bananza, set to release shortly thereafter.

Navigating Today’s Market Landscape

The Switch 2 Faces a Dynamic Market Environment

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The discussions surrounding the similarities between the 3DS and Switch 2 often overlook the vastly different market circumstances in which these consoles are launching. According to analysis from several reputable sources, including the Financial Times (as highlighted by VGC) and Forbes, it appears that factors such as tariffs imposed during the previous U.S. administration may have shaped the pricing strategy for the Switch 2 and its titles. With ongoing market turmoil stemming from these tariff implications, it is conceivable that prices may rise even further rather than decrease.

While Nintendo must take accountability for its pricing decisions, it is essential to consider the market dynamics and the Switch’s current popularity. Anticipations for a price cut may lead to disappointment for fans as the Nintendo Switch 2 prepares for its launch on June 5. Unfortunately, some dedicated gamers might find themselves unable to afford the console and its coveted exclusive games.

Sources: Reddit, GameFAQS, @orbalology/X, Financial Times, VGC, Forbes, @matpiscatella/Bluesky

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