In an exciting collaboration, Edible has partnered with Tajín to introduce a unique fruit bouquet that blends delightful flavors and zingy spice. Dubbed the “swicy”fruit bouquet, this collection includes various fruits and sweet treats enhanced with Tajín’s renowned chile-lime seasoning. Initially teased on April 1, sparking speculation of an April Fool’s prank, Edible confirmed the collaboration two days later on April 3. This enticing offering will be available until August 31, 2025.
Customers can purchase this innovative fruit bouquet online via Edible’s website, with prices ranging from $49.99 to $74.99. Options for order fulfillment include direct online order, visits to physical stores, or through delivery services like DoorDash and Uber Eats.
Introducing Edible and Tajín’s Exciting Swicy Collection
Edible is celebrated for its diverse fruit arrangements and gourmet dipped fruits. Embracing the swicy trend, the company has now launched a dedicated section on its website to cater to aficionados of spicy, sweet combinations. Their collaboration with Tajín marks a significant step in response to the increasing popularity of spicy-sweet flavors, as highlighted in their recent press release.
According to data from Datassential, about 10% of food establishments are integrating swicy options into their menus, signaling a growing trend expected to see 9.6% growth over the next four years. Social media conversations are rife with posts dedicated to swicy treats, making for a perfect moment for Edible and Tajín to excite food enthusiasts with this new offering.
Angela Johnson, Chief Innovation Officer at Edible, emphasized the relevance of this collaboration by stating:
“Our trend research shows that our customers are demanding thrilling and edgy flavors. As part of Edible’s continued evolution, we’ve expanded our offerings to go beyond the expected. Our partnership with Tajín is a natural evolution of our menu and showcases how to bring innovation while staying true to the flavors people love.”
While the combination of fruits with spices is not a novel concept—having graced the tables of Mexico and Southwestern regions for decades—Tajín originated as a seasoning specifically for fruits and vegetables. Juan Carlos Limón, the brand’s marketing manager at Tajín USA, remarked on the significance of this partnership:
“For years, Tajín has been the go-to way to level up fruit with a bold, tangy, chile-lime kick—so teaming up with Edible was a no-brainer. They’re masters of fresh, high-quality treats, and we’re all about bringing excitement to every bite. Together, we’re making it easier than ever for fans to enjoy this iconic flavor duo in a whole new way.”
What’s Included in the Swicy Offering from Edible and Tajín?
This limited-time fruit bouquet features Edible’s classic dipped fruits infused with Tajín seasoning, offering exciting new combinations. The four arrangements available include:
- Pineapple-Topped Cheesecake & Brownie Box with Tajín ($49.99)
- Dipped Berries & Pineapple with Tajín—12 Count ($51.99)
- Chocolate-Dipped Indulgence Platter with Tajín ($74.99)
- Simply Edible Arrangement with Tajín ($49.99)
In addition to launching their new fruit arrangements, Edible and Tajín are also conducting merchandise giveaways. Interested customers can register on the Edible website for a chance to win and to stay updated on future offerings from this exciting collaboration.