Pillsbury is delighted to announce the launch of a new line of whipped frostings, adding four exciting flavors that are bound to delight baking enthusiasts. Among these new options are three beloved classic flavors: Buttercream, Chocolate, and Strawberry Delight. In addition, the lineup introduces a novel flavor called Sweet Cream, providing a unique twist on traditional frosting options. This range offers a light and airy alternative to the brand’s standard creamy frostings, which can elevate any dessert experience.
The unveiling of Pillsbury’s Whipped Frosting took place on March 31, as announced in an official press release. Each frosting is packaged in 12-ounce containers and is priced at $1.96. Currently, these delightful frostings are exclusively available at Walmart but will soon be offered in other grocery stores across the country.
Frosting Made Easy: Perfect for Cupcakes
With over a century of experience in baking, Pillsbury continues to innovate and cater to DIY bakers with a diverse selection of cake frosting options. The latest addition of four whipped frostings signifies the brand’s commitment to provide lighter and fluffier alternatives to its iconic frostings.
Dan Anglemyer, Chief Operations Officer at Hometown Food Company, which holds the rights to the Pillsbury brand in the U.S., expressed enthusiasm for the new products, stating:
“Pillsbury Baking™ has been making life sweeter for over 100 years, and now we’re whipping up even more fun. Our new Whipped Frostings bring a light, fluffy twist to classic flavors—perfect for topping, swirling, and spreading joy on every bite!”
Flavor Profiles of the New Whipped Frostings
The newly introduced Sweet Cream flavor evokes the delicious taste of creamy toppings often found on coffee shop snack cakes. The other three flavors, previously available as part of Pillsbury’s Creamy Supreme Frosting range, offer familiar favorites. Prior to this launch, Pillsbury’s offerings in the whipped frostings category included vanilla and Funfetti vanilla.
Customers can find these frostings at Walmart, where each 12-ounce tub is sufficient to frost approximately 24 cupcakes, making them a practical choice for gatherings and celebrations.
Enter the Funfetti Giveaway!
In addition to the whipped frosting launch, Pillsbury’s Funfetti line is celebrating with a special giveaway. The “Party-in-a-Box”promotion includes Funfetti Celebrations Cake Mix and Funfetti Frosting. Five lucky winners will receive a package containing two cake mixes and two frostings.
How to Enter the Funfetti Giveaway?
To take part in this exciting Funfetti giveaway, follow these steps:
- Follow the Funfetti Instagram page.
- Like and save the post announcing the giveaway.
- Tag a friend in the comments of the post.
Each comment tag counts as one entry. The prize has an average retail value of $25, with the giveaway running until April 4, 2025, at midnight ET. Note that this offer is limited to U.S. citizens.
Easter Delights and More Recipes
Pillsbury has also been actively sharing Easter dessert recipes on its Instagram page, showcasing simple yet delicious recipes suitable for a variety of occasions. Baking enthusiasts can explore these creative ideas on the brand’s official website and social media platforms.