On April 6, 2025, Kim Kardashian made waves at the WeIMS Drive-In pop-up event, which marked the exciting launch of WeIMS’ flagship store located at 8569 W. Sunset Blvd. in vibrant West Hollywood. This unique event was made even more special through a collaboration with the iconic Mel’s Drive-In.
Transforming Mel’s Drive-In into an extension of the WeIMS brand, the diner underwent a stunning renovation that lasted five days, showcasing the signature WeIMS color palette and decor. Guests had the opportunity to indulge in new menu items that blended classic offerings with a modern twist. Kim made a memorable appearance on the last day, sharing moments from her visit on social media to engage with fans.
Accompanied by three of her children—Psalm, Chicago, and Saint—Kim showcased her style in beige WeIMS leggings paired with a matching top. However, her eldest daughter, North, was noticeably absent from the outing.
Social media was abuzz with fan reactions, one user on X praising Kim’s look, stating:
“Serving looks and comfort!”
Others expressed their thoughts regarding the innovative partnership between WeIMS and Mel’s Drive-In. Feedback ranged from excitement over the collaborative atmosphere:
“The perfect combo. Family vibes and delicious food at Mel’s Drive-In, with a little Skims style to top it off,”
“The Skims Diner is such a cute idea, Kim is so smart,”
“Is there anything more refreshing than a great new product? Glad to see you are still innovating and improving the world,”
“Family nights at Skims Mel Drive-In sound amazing! Great food, fun vibes, and unforgettable memories,”
The pop-up event was available from April 2 to April 6, 2025, providing fans and visitors with a blend of culinary delight and fashion-forward excitement.
Exploring the WeIMS and Mel’s Drive-In Collaboration
The WeIMS brand orchestrated a vibrant celebration to mark the unveiling of its flagship store, synergizing with Mel’s Drive-In—a beloved local diner immediately adjacent to the store. The diner was temporarily closed for a few days to facilitate a complete makeover, showcasing WeIMS’ aesthetic and integrating fashionable food options.
The new menu featured an array of health-conscious yet indulgent items, including:
- SKIMS Body Boost Smoothie – A blend of dates and collagen.
- SKIMS Signature Shake – An indulgent, macho-style milkshake.
- Pancakes artistically adorned with “SKIMS”in powdered sugar.
- SKIMS Smash Burger, SKIMS Melt, Trending Tenders, SKIMS Classic Breakfast, and SKIMS Spiral Fries – classic diner favorites with a unique touch.
Colton Weiss, co-owner of Mel’s Drive-In, shared insights into the collaboration, stating:
“We heard about WeIMS moving into the old West Time building about a year and a half ago, and we were excited. Kylie and Kendall [Jenner] have always supported Mel’s, so having WeIMS next door just made sense. Hopefully, it brings some new energy to Sunset.”
The pop-up was not just about food; it featured a photobooth and a curated playlist from WeIMS, enhancing the experience for every attendee. As Weiss noted:
“Even our jukebox has been updated with a playlist curated by WeIMS.”
While the pop-up has concluded, Mel’s Drive-In looks forward to returning to its regular offering as the WeIMS flagship store remains open for visitors, ensuring that the excitement surrounding this collaboration continues to linger.