Cinema United: The New Era for Movie Exhibitors
The National Association of Theatre Owners (NATO) will now firmly establish itself under a new identity, eliminating any confusion with the military alliance acronym. The organization, which represents a vast network of movie exhibitors both nationally and internationally, revealed its name change to Cinema United this Tuesday. This rebranding comes in response to frequent misidentifications with the North Atlantic Treaty Organization and aims to enhance clarity in the industry.
New Mission Statement
As part of this transformation, Cinema United has embraced a fresh mantra: “Moviegoing is Our Mission.” According to Michael O’Leary, the president and CEO of the newly branded organization, this change reaffirms their commitment to promoting the cinematic experience on the big screen.
Immediate Implementation and Future Focus
The name change is effective immediately, and attendees can expect to see the new Cinema United logo during the upcoming CinemaCon in Las Vegas, where theater operators and Hollywood studios will congregate from March 31 to April 4. O’Leary remarked on the significance of the new brand, stating, “Cinema United is a celebration of who we are as an industry, but more importantly, where we’re headed.” He highlighted the ongoing innovation and dedication of their members in creating exceptional experiences for movie enthusiasts.
Commitment to Theatrical Experience
Bob Bagby, chair of the Cinema United Executive Board, reiterated the commitment of their industry, affirming, “Our industry is fully dedicated to ensuring that the theatrical experience remains the premier entertainment option for millions of fans around the world.” This continuous focus on quality and innovation is pivotal for sustaining and enhancing the audience’s engagement with cinema.
History and Scope
Founded in 1948, Cinema United now represents over 31,000 movie screens across all 50 states, alongside more than 30,000 screens in 80 countries worldwide. The organization embraces a diverse range of members, from major cinema chains to local single-screen theaters, showcasing the breadth of its influence in the film exhibition landscape.
The decision to rebrand was made during a meeting at last year’s CinemaCon, solidifying the leadership of Bob Bagby for this strategic initiative. Both CinemaCon and the Cinema Foundation, the group’s charitable non-profit arm, will now operate under the Cinema United banner, unifying their efforts in promoting film as a vital art form.
Cinema United not only symbolizes the present but also represents a forward-thinking approach to the moviegoing experience, aiming to inspire audiences and foster a thriving film community.