Jimmy ‘MrBeast’ Donaldson is a verified internet icon, rising to fame thanks to his over-the-top, big-budget YouTube videos and eye-popping acts of charity.
From recreating Netflix’s Squid Game series to giving away houses and even private islands, MrBeast has become a household name in both mainstream and online entertainment — but social media is merely the tip of the iceberg.
In 2022, MrBeast debuted his line of ‘Feastables’ chocolate bars, and they’ve been flying off the shelves ever since their release.
With companies struggling to keep stock of the tasty treat, MrBeast has taken matters into his own hands… literally.
MrBeast takes matters into his own hands as Feastables bars fly off shelves
On February 20, MrBeast revealed that he visited a number of Walmart and Target stores to help restock his product — even going so far as to enter the back of the shop and put the bars on the shelves, himself.
“This store was doing zero sales, and when I visited it, had zero products on the shelf,” he wrote. “I found these in the backroom and had them scan them in, and placed them on the shelf. The store then started selling a bar an hour, haha.”
I spent 15 hours yesterday visiting Walmarts/Targets and seeing if they had inventory in the back and helping them put it out. This store was doing 0 sales and when I visited it had 0 product on shelf. I found these in the backroom and had them scan them in/I placed them on the… pic.twitter.com/byfd4MTy8a
— MrBeast (@MrBeast) February 20, 2024
MrBeast shared his findings in a lengthy thread on Twitter/X, explaining that he “had tons of Feastables promo planned, but I don’t want to send people to stores if shelves are empty. Don’t want to waste people’s time, after four days of restocking shelves I’ve concluded I should chill on the promo for a bit to not waste people’s time.”
The reason I’m doing all this investigation is I had tons of Feastables promo planned but I don’t want to send people to stores if shelves are empty. Don’t want to waste people’s time, after 4 days of restocking shelves I’ve concluded I should chill on the promo for a bit to not…
— MrBeast (@MrBeast) February 20, 2024
Thus far, it looks like the overall response to MrBeast’s efforts has been met with acclaim from fans, with one saying they “loved the hustle.”
This latest news follows MrBeast’s rebranding of his bar previously named ‘Deez Nuts,’ which is now called ‘Peanut Butter’ and ‘Peanut Butter Crunch.’