MrBeast Discusses Impact of Tariffs on Feastables Business

Renowned YouTube personality Jimmy “MrBeast”has shed light on how recent tariffs, introduced during the Donald Trump administration, have influenced his chocolate business, Feastables. In a surprising twist, he revealed that the tariffs have resulted in lower production costs for his products in the international market, although this is not reflected in their pricing within the United States.

Tariff Effects on Chocolate Pricing

On April 8, 2025, MrBeast took to X to share that chocolates imported to the United States now face a 20% increase in costs compared to those from other nations. This tariff hike essentially means that Feastables chocolate bars can be sold for less globally, while the same product suffers in pricing domestically:

“Ironically because of all the new tariffs it is now way cheaper to make our chocolate bars we sell globally NOT in America because other countries don’t have a 20%+ tariff on our COGS.”

Challenges with Raw Material Imports

The mechanics behind this situation are likely related to the increased costs of importing essential raw materials needed for Feastables chocolate production in the U.S. due to the elevated tariff rates that came into effect this month. This challenge has also echoed in the experiences of other creators, including Twitch streamer QTCinderella, who has faced similar hurdles with her Decoden venture.

MrBeast’s Open Critique on Tariff Impact

MrBeast, known for his transparency about his business practices, previously critiqued chocolate manufacturers for their involvement in child labor exploitations. He remains committed to demonstrating that ethical practices in sourcing can go hand-in-hand with profitability.

When discussing the implications of Trump’s tariffs, MrBeast described the sudden price increases as “brutal,”particularly adding that his commitment to ethically sourcing cocoa beans already comes with a hefty price tag. In a follow-up message on X, he expressed solidarity with small business owners struggling under these new economic conditions:

“Btw we pay our farmers a living income, use fair trade certified beans, etc. so I was already spending a lot on cocoa. A random price hike was pretty brutal ngl. We’ll figure it out. I feel for small businesses though. Could really be a nail in the coffin for them.”

The Future of MrBeast’s Brand

As one of the most prominent and affluent content creators globally, MrBeast has recently indicated that his brand’s valuation stands at around a billion dollars, reflecting the broad reach and impact of his business endeavors.

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