Anticipation is building for the release of the Minecraft Movie, set to hit theaters on April 4, 2025. Fans of the widely popular sandbox game are eager to see their favorite blocky universe translated to the big screen. In an effort to amplify excitement ahead of the premiere, Mojang has been collaborating with a variety of well-known brands, including Oreo, Doritos, and Fossil. Recently, McDonald’s has joined this impressive lineup, introducing a selection of themed items and Happy Meals tied to the film.
Exciting McDonald’s Partnership for A Minecraft Movie
In a recent announcement on the social media platform X, McDonald’s showcased its collaboration with the upcoming Minecraft Movie. The fast-food chain has even updated its account description to reflect this exciting partnership:
“generating @aminecraftmovie meal + happy meal 4/1…”
As part of this promotional effort, McDonald’s will introduce a specially crafted meal inspired by the film, which features a distinct Nether flame sauce. The meal will be available with either a signature burger or a set of ten chicken nuggets. Customers will also receive one of six collectible Happy Meal toys that reflect the iconic elements of the Minecraft universe.
For an engaging promotional boost, McDonald’s has released a teaser video featuring actor Sebastian Eugene Hansen, who plays the character Henry. The clip creatively showcases a McDonald’s bag constructed from blocks, aligning with the film’s aesthetic. This promotional video is set to launch on April 1, 2025.
As a brand recognized for partnering with major franchises, McDonald’s collaboration with Minecraft is a fitting addition to its extensive roster. Additionally, players of the game can look forward to receiving a unique in-game McDonald’s add-on, further enhancing their immersive experience of this partnership.
With the film’s release date quickly approaching, Mojang and Warner Bros are ramping up their promotional campaigns for this highly anticipated live-action adaptation. Collaborations with leading brands and popular cinema chains such as Regal and Cinemark ensure that the promotional impact is maximized, presenting fans with a wealth of themed merchandise leading up to the film’s launch.