On March 7, 2025, the Korean Business Research Institute released its latest Actor Brand Reputation Rankings, with Park Hyung-sik, Cha Joo-young, and Seo Kang-jun emerging as the top three names in the list for March. This announcement was shared through a report on GpKorea, highlighting the evolving landscape of celebrity appeal within the entertainment industry.
Leading the Way: Park Hyung-sik’s Impressive Score
Paving the way in the rankings, Park Hyung-sik achieved an outstanding brand reputation index of 5,553,987. His remarkable scores across various categories included a participation index of 1,206,577, a media index of 1,052,169, a communication index of 1,647,326, and a community index of 1,647,914. These figures underscore his impactful presence both online and offline.
The Korean Business Research Institute’s analysis considered data from 100 actors who starred in various dramas, films, and OTT series over the span of one month, from February 27 to March 27, 2025. Factors such as media coverage, consumer engagement, and brand interaction significantly influenced the rankings.
Park Hyung-sik’s Triumph in “Buried Hearts”
Park Hyung-sik’s ascent to the top can be largely attributed to his compelling performance as Seo Dong-ju in the mystery thriller series Buried Hearts. His portrayal has garnered significant acclaim, resonating with fans both domestically and internationally.
Top 30 March Actor Brand Reputation Rankings
The following list presents the top 30 actors who excelled in the March Brand Reputation Index:
- Park Hyung-sik
- Cha Joo-young
- Seo Kang-jun
- Hong Hwa-yeon
- Choo Young-woo
- Mun Ka-young
- Kim Hye-soo
- Jung Hae-in
- Lee Jun-hyuk
- Roh Jeong-eui
- Son Suk-ku
- Lee Byung-hun
- Choi Woo-shik
- Choi Hyun-wook
- Ju Ji-hoon
- Jin Ki-joo
- Hyeri
- Park Bo-young
- BLACKPINK’s Jisoo
- Kim Ok-bin
- Park Bo-gum
- Han Ji-eun
- Lee Jun-young
- Lee Min-ho
- Lee Se-young
- Go Youn-jung
- Jeon So-nee
- Yim Si-wan
- Lee Je-hoon
- Kang Hye-won
Cha Joo-young secured second place with an impressive brand reputation index of 5,477,781, thanks to her standout role in The Queen Who Crowns, while Seo Kang-jun followed closely with a score of 5,235,916.
Behind the Scenes of “Buried Hearts”
Buried Hearts boasts a talented ensemble cast, including Huh Joon-ho, Lee Hae-young, Hong Hwa-yeon, Woo-hyun, and Kim Jung-nan, contributing to its gripping narrative. The series is directed by Jin Chang-gyu, accompanied by the storytelling prowess of screenwriter Lee Myung-hee. The captivating premise of the show promises intrigue:
“To survive, a man hacked into a political slush fund worth 2 trillion won. The other man is a powerful shadowy figure, who loses 2 trillion won by killing a man without knowing that he was hacked.”
In other developments, Park Hyung-sik continues to expand his repertoire, recently starring in the slice-of-life drama Doctor Slump and has also been confirmed for upcoming projects like Twelve and Desperado.
For further details, visit the source link here.