Kraft Mac and Cheese is poised to captivate its loyal fanbase once again by reintroducing beloved flavors in a new, microwave-friendly cup format. This exciting lineup not only features the highly anticipated return of Everything Bagel, Ranch, and Jalapeño flavors but also introduces a limited-time Smoky Barbecue variant.
This strategic move comes in response to evolving consumer preferences, as Kraft debuts the new microwavable cup format. The Everything Bagel flavor will be exclusively available at Walmart, while the Ranch and Jalapeño varieties will be accessible across various major retailers nationwide.
Convenience at Your Fingertips: Kraft’s New Microwaveable Cups
A significant highlight of this product launch is the innovative microwaveable cup format. While consumers have enjoyed Kraft’s “Easy Mac Cups”since 2006, this marks the inaugural introduction of flavored varieties in a readily microwaveable cup. Previously, these flavors were confined to boxed forms, making their arrival in this new format particularly exciting.
Explore the New Flavors
Here’s a closer look at the enticing flavors set to launch:
- Everything Bagel Mac & Cheese: This delightful fusion includes the flavors of onion, garlic, sesame and poppy seeds, all blended with the classic cheesy goodness of mac and cheese. As a Walmart exclusive, this flavor ensures a unique experience for shoppers.
- Ranch Mac & Cheese: Combining a tangy taste with the creamy comfort of traditional macaroni and cheese, this variant features a mix of buttermilk, garlic, and herbs. It will be available at major retail locations across the country this summer.
- Jalapeño Mac & Cheese: For those craving a kick, the Jalapeño Mac & Cheese offers a spicy twist, harmonizing the bold flavors of jalapeño peppers with the rich creamy texture of mac and cheese. This flavor will join the Ranch variant in widespread retail availability.
- Smoky Barbecue Mac & Cheese: Appealing to barbecue enthusiasts, the limited-edition Smoky Barbecue flavor melds sweet, tangy, and smoky notes, making it a perfect addition to summer gatherings. This flavor will be available for a limited time nationwide.
Launch Timeline and Availability
The anticipated launch of these Mac & Cheese cups is slated for summer 2025. While the precise date and pricing remain unconfirmed, consumers can look forward to finding these innovative products at various retail outlets. The Everything Bagel flavor will maintain its exclusivity at Walmart, while the other variants will be more broadly available.
About Kraft Mac & Cheese
As one of America’s quintessential food brands, Kraft Mac & Cheese has been a staple since its inception in 1937, originally created as an affordable meal option for families. The signature blue box has become a recognizable symbol of comfort food over the decades.
Now a part of the Kraft Heinz portfolio, the brand continues to innovate by introducing gluten-free and vegan options, as well as seasonal flavors. By launching its bold-flavored microwaveable cups, Kraft Mac & Cheese is affirming its place in a competitive food market driven by adventurous tastes.