Korea Takes Center Stage at Banff World Media Festival
This year, Korea will play a pivotal role as the inaugural country of honor at the esteemed Banff World Media Festival. The festival, renowned for promoting the global media landscape, highlights the increasing prominence of K-content across the globe.
Global Phenomenon of K-Content
With the phenomenal success of the Netflix sensation Squid Game — which is set to launch its third season — Korean television has gained remarkable traction in international markets. At the 46th edition of the Banff festival, taking place from June 8 to 11 in the picturesque Canadian Rockies, the Korean entertainment industry will showcase its talents extensively. The Korea Creative Content Agency is leading a delegation of esteemed Korean producers and stars, marking a significant moment for K-content on an international platform.
Acknowledging K-content at the Rockie Awards
On June 9, K-content will also be recognized at the prestigious Rockie Awards. Jenn Kuzmyk, the executive director of Banff, expressed her enthusiasm: “Korea has emerged as a powerhouse in global entertainment, captivating audiences worldwide with its innovative storytelling and world-class productions. We look forward to welcoming Korean creators to Banff and fostering new opportunities for international collaboration.” This sentiment emphasizes the festival’s commitment to supporting and showcasing diverse storytelling methods that resonate with a global audience.
Diversity of Voices Initiative for 2025
In a progressive move, Banff has unveiled its Diversity of Voices participants for the 2025 festival. This initiative aims to empower underrepresented professionals by providing networking opportunities and facilitating deals with leading industry figures. Supported by key organizations, including Netflix and the Indigenous Screen Office, the program has been running for eight years, promoting inclusivity in the media landscape.
Lindsay Doyle, Netflix’s Canadian director of public policy, reflected on the initiative’s success: “We’ve met with many Diversity of Voices participants over the years and all of them have shared the positive impact the program has had on their careers. We look forward to seeing this year’s group in Banff and hearing more about what comes next for these talented creators.”
Explore the 2025 Participants
For those interested in the talented individuals emerging from the Diversity of Voices program, a list of the 2025 participants is available here.
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