This St. Patrick’s Day, Irish brands Kerrygold and Native Denims have embarked on an innovative fashion collaboration that combines style with snacking convenience. Their joint venture, the “Cheese Pocket Jeans,” has caught the attention of foodies and fashion enthusiasts alike.
Introducing the Cheese Pocket Jeans
The Kerrygold x Native Denims Cheese Pocket Jeans thoughtfully address the mystery behind the small pocket found in traditional denim jeans. Specifically created to accommodate cheese snacks, this design reflects a blend of practicality and whimsy—a solution for cheese lovers on the go.
Crafted by the slow fashion label Native Denims, these jeans are a limited edition release featuring unique and celebratory elements that pay homage to the beloved Kerrygold brand. The collaboration aims to elevate denim wear by embedding an essential snacking element into its design.
An Insight into the Collaboration
Kerrygold and Native Denims’ partnership offers an innovative solution for cheese enthusiasts. As the name suggests, the Cheese Pocket Jeans come with a specially designated pocket perfect for carrying cheese snacks, positioning them as ideal attire for picnics, road trips, or casual outings.
Kate Saul, Vice President of Marketing at Ornua Foods North America, emphasized this creative collaboration in a recent press release dated March 17:
“Kerrygold cheese snacks were designed with superior snacking in mind, providing our community with the great taste of Kerrygold in a pocket-sized, pack.”
Further commenting on the partnership, Saul stated:
“Now we’ve partnered with fellow Irish brand, Native Denims, to showcase how perfectly portable our cheese snacks can be – because once you’ve discovered the perfect cheese snack, you’ll want the perfect spot to have it with you wherever you go.”
Social Media Launch
The unveiling of the Cheese Pocket Jeans took place on March 18, 2025, through a vibrant video post on Kerrygold’s official Instagram account. The brand shared:
“We believe great cheese is meant to be carried…and these pockets were meant to carry gold (Kerrygold Cheese Snacks, that is). That’s right—we made our very own custom Kerrygold Cheese Pocket Jeans in partnership with @nativedenimdublin, fit for all your on-the-go snacking and fashion needs.”
Design Features
The Kerrygold x Native Denims jeans showcase exquisite craftsmanship, including curated pockets adorned with delicate embroidery inspired by the Irish buttercup wildflowers. Other notable features include:
- A custom leather back patch inscribed with the Kerrygold logo
- A distinct green “Kerrygold”back pocket tab
- High-quality organic indigo denim made from sustainably sourced Irish materials
Dave Cesari, Managing Director at Native Denims, pointed out the significance of the small pocket in their jeans, noting:
“We put a focus on the smallest pocket of our denim jeans, giving it an elevated design worthy of holding beloved Kerrygold cheese snacks. We’re proud to partner with Kerrygold, a brand who like us, has put quality Irish goods on the map.”
Availability
This distinctive collaboration marks a first-of-its-kind initiative for both Kerrygold and Native Denims. The Cheese Pocket Jeans are available in both men’s and women’s sizes for a limited time. Beginning on March 19, 2025, at 1 PM ET / noon CST, interested buyers can visit the giveaway website kerrygoldcheesepocket for a chance to win a pair.
About the Brands
Kerrygold Creamery, established by Sir Anthony O’Reilly in 1962, has become a globally recognized food brand representing the high quality of Irish dairy. Their products are crafted from milk sourced exclusively from grass-fed cows in Ireland, embodying the rich agricultural heritage of the region.
For more insights, you can read the full article on Sportskeeda.