In a significant move, Justin Bieber has officially parted ways with his clothing line, Drew House. The announcement was made via his Instagram Stories on April 10, where he emphasized that the brand no longer reflects his personal values or those of his family.
This decision follows the recent release of a provocative animated video promoting Bieber’s new clothing line, WeYLRK, which debuted on April 3. In a striking visual, Bieber featured a house engulfed in flames as he discarded items associated with Drew House, including a photo frame, a teddy bear, and a water float.
Reported by People on April 10, Bieber, who co-founded Drew House in collaboration with stylist Ryan Good in 2018 and launched it in January 2019, urged his followers to support the authentic version of himself instead. He stated:
“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”
Screenshots of Bieber’s Instagram story, along with the animated clip, were shared by the popular media account @pophive on Instagram.
Reactions from Drew House Employees to Bieber’s WeYLRK Video
A source close to both Bieber and employees at Drew House revealed to People that the team was actively preparing for their next product release and was disheartened by the implications of the WeYLRK announcement. Many employees had also faced challenges due to the Palisades and Pasadena wildfires, making the burning house imagery in the video seem particularly “insensitive”to them.
“The WeYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release. Some of his employees were affected by the Palisades and Pasadena fires. That video he used to burn the house down was highly inappropriate and insensitive, but that’s who he really is,”the source remarked.
Additionally, a 2019 interview with Ryan Good, Bieber’s former stylist and co-founder of Drew House, revealed insights into the brand’s inception. Good recounted how Bieber approached him with the vision for the line and asked him to take on the role of creative director.
“He called me over to his house and said, ‘This is what I want to do and I want you to creative direct it,’ and he laid out the idea simply yet comprehensively. His instinct and fashion sense have been invaluable to our brand,”said Good.
As of now, the official launch date for Justin Bieber’s new clothing brand, WeYLRK, has not been disclosed, leaving fans eagerly awaiting further updates.