The beloved tea brand Lipton recently sparked a wave of concern among fans of its Peach Iced Tea when they humorously announced its discontinuation. On Wednesday, Lipton shared a poignant image of its Peach Iced Tea can with angel wings, coupled with the phrase, “REST IN PEACH.” In a heartfelt message to its loyal customers, the brand expressed:
“We know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev).”
Lipton reassured fans that their other flavors remain available to quench their thirst during this transitional period. They added:
“And who knows? Maybe one day Peach will make a legendary comeback. We appreciate your understanding during this period of adjustment and apologize for any inconvenience caused.”
Social media quickly erupted with reactions, as fans took to X to voice their disappointment over the abrupt news.
“What the actual f**k? What are we supposed to drink now?” commented one user.
“They wanna go out of business, huh? Why would you make a PSA that you are discontinuing a fan-favorite?” wrote another.
“This is the only one I buy, so RIP to peach and RIP to Lipton getting any of my money,” said a disgruntled fan.
Amid the backlash, some speculated that this could be a clever marketing stunt reminiscent of Duolingo’s tactics involving the fake death of its green owl.
“This has to be some marketing ploy like Duolingo faking the death of Duo. I refuse to believe they would just randomly get rid of one of their most popular flavors,” argued one user.
“People will stock up on them, and then they will announce that they have changed their decision and are going to keep it. Master marketing,” another chimed in.
Additional comments ranged widely, with some reflecting skepticism about the authenticity of the announcement.
“They definitely were going to get rid of it but backtracked because of everyone complaining online, LMAO,” noted one commentator.
“Lipton needs to fire their entire advertising team; this didn’t just fail; it made them look foolish,” another user opined.
“Thank god…now discontinue Lemon flavor instead,” suggested yet another.
Lipton Confirms Peach Iced Tea is Here to Stay
In a follow-up post on Instagram, Lipton put fans’ worries to rest with a bold declaration:
“PEACH IS HERE TO STAY.”
They humorously added:
“Oops, is it still March? Got my dates mixed up…thought it was April Fools already!”
Addressing their loyal fans affectionately as “pookies,”Lipton promised never to part ways with their cherished Peach Iced Tea flavor. In concluding remarks, the brand expressed gratitude for their fans’ unwavering affection and hinted at a surprise for “the biggest fans”who delivered the most memorable responses to the initial announcement.