New Jeans (often stylized as NJZ) is once again making headlines following a recent court decision that favored their label, ADOR. The popular K-pop group was appointed as honorary ambassadors for Incheon International Airport on March 27, 2024, under a one-year contract that is approaching its conclusion. Reports from Yonhap News indicate that the airport is contemplating an extension of this partnership.
A customs official at Incheon Airport has addressed circulating rumors regarding the termination of NJZ’s contract. The official clarified the situation by stating:
“It is groundless. The two parties have not yet begun negotiations on whether to extend the contract, and no action has been taken.”
In response to inquiries about the contract renewal, another spokesperson from Incheon Customs commented:
“We will review whether to extend the contract with New Jeans ahead of the expiration date of the contract at the end of this month.”
NJZ and ADOR: An Overview of Their Legal Dispute
New Jeans, comprised of five talented members—Hanni, Hyein, Haerin, Danielle, and Minji—has found itself in a contentious legal battle with its management label, ADOR. This conflict began in November 2024 when the group made a significant announcement during a press conference, expressing their intent to operate independently from ADOR and requesting the termination of a contract that extends until 2029. In retaliation, ADOR sought an injunction against the group.
Following their announcement, NJZ launched a separate social media account to maintain communication with their fans. In February 2025, they rebranded to NJZ and began utilizing international platforms to raise awareness about the alleged mistreatment and harassment they experienced under ADOR.
The Fight for Independence: Future Prospects for NJZ
Public opinion has been polarized regarding the ongoing disputes between NJZ and ADOR. Nevertheless, a significant movement emerged on March 12 when over 30,000 supporters, known as ‘Bunnies’, submitted a petition urging the court to dismiss ADOR’s injunction, as reported by Sports Gyeong Hyang.
On March 21, a ruling by the court upheld ADOR’s position concerning the injunction, preventing New Jeans from engaging in any solo projects or activities as NJZ without prior approval from their label. Notably, the group continues to pursue global engagements, having recently released a new single, “Pit Stop,”and delivered a headlining performance at ComplexCon in Hong Kong earlier this month.
Post-performance, NJZ announced a brief hiatus in their activities as a result of the court’s ruling. Since then, they have refrained from public appearances, while ADOR took to the group’s X account announcing an extension of fan memberships for an additional year at no cost.
The legal battle remains unresolved, with another court hearing set for April 3, where NJZ intends to present additional legal issues, according to CNN.