The Hulk, a prominent figure in the Marvel Universe, is not typically associated with fashion, as his size often limits his style options. However, recent artistic endeavors suggest that the Hulk still has significant potential for reinvention. His latest costume redesign, while not necessarily practical, has been hailed as one of the most exciting updates to his appearance yet.
In a revealing interview with ComicBook.com, artists Iban Coello and Federico Vicentini discussed their collaboration on Jonathan Hickman’s upcoming series, Imperial. This series aims to expand Marvel’s cosmic narrative, showcasing a new look for the Hulk through exclusive concept artwork. The updated design represents a striking departure from his traditional look and evokes a sense of grandeur befitting his role.




While the practicality of this new costume is debatable—after all, Hulk doesn’t truly require armor—the design effectively conveys power and prestige that his typical ragged attire lacks. This transformation creatively symbolizes Hulk’s evolution on his journey to becoming a leader.
“Imperial”Artists Unveil Hulk’s Majestic Transformation
Innovative Designs by Iban Coello and Federico Vicentini

The Hulk’s costume in Imperial signifies a poignant departure from his conventional look characterized by torn pants and a bare chest. Drawing inspiration from his gladiatorial past, this design fuses elements of battle and royal regalia, representing Hulk’s shift from a mindless behemoth to a regal warrior. The intricate armor, adorned with metallic details, signifies his transformation from combatant to ruler following his return to Sakaar, reflecting his newfound authority.
Although the armor does not serve a functional purpose for protection, it serves as a compelling visual representation of his elevated status. The design eloquently encapsulates Hulk’s complex narrative, echoing the character’s growth from gladiator to leader, with detailed features like dark sculpted plates and a flowing cape adding to his imposing presence.
This new attire is intentionally symbolic, designed to shift the visual narrative surrounding Hulk. Although it may lack practicality, it communicates a profound narrative weight, establishing Hulk as a self-assured king who commands respect among cosmic entities.
Hulk’s Redesign Sparks Discussions
Is Armor Necessary for The Hulk?



Despite the bold visual appeal of the new design, it raises serious questions regarding practicality, particularly since the Hulk possesses unparalleled invulnerability and a powerful healing factor. His ability to withstand attacks from formidable foes like Thor only reinforces this. Thus, the use of armor could be seen as unnecessary, potentially limiting his mobility during intense confrontations.
The incorporation of armor appears to overestimate his defensive needs, undermining his natural strengths. As Hulk’s rage escalates, so does his strength, making armor less relevant against an adversary capable of increasing power during combat. This addition could seem redundant, akin to providing a bulletproof vest to someone who can easily crush mountains underfoot.
Hulk’s most iconic appearances often showcase him free from armor, highlighting his primal essence. While the gladiatorial attire in the Planet Hulk narrative held narrative significance, this contemporary design diverges from the essence of what makes Hulk powerful: his raw strength and regenerative abilities. It has led to the conclusion that this new outfit, while visually engaging, strays too far from the classic representation of Hulk’s untamed nature.
Evaluating the Strengths of Hulk’s New Appearance
Banner’s New Look Reinforces Hulk’s Elevated Status

Though Hulk may not need armor for combat, this new attire reinforces his identity as a gladiator king. It signifies that Hulk transcends the stereotype of a mere monster, presenting him as a being of immense authority. Echoing his World War Hulk attire, which illustrated his complexity as a character, this costume articulately represents his evolution. Rather than prioritizing practicality, it serves as a powerful emblem of Hulk’s significance within the cosmic landscape.
This unique look serves to project his authority, creating an impression of regal stature devoid of reckless displays of sheer strength. In Imperial, this visual representation elevates Hulk beyond being a mere force of nature, bestowing him with the aura of rulership. Thus, while the armor may not confer any physical advantage, it enhances the storytelling elements, affirming Hulk’s elevated status within the Marvel Universe.
The Narrative Importance of Superhero Attire
Redefining Costume Purpose

Although Hulk’s new armor might be functional, it carries immense narrative significance. Sometimes, a superhero’s costume serves to articulate their identity, acting as a visual motif that conveys the character’s journey and transformation. In Hulk’s case, this new look encapsulates his evolution from a raging behemoth to an influential leader.
The essential aspect of any superhero design is its capacity to enrich the narrative and further develop character arcs, which is distinctly evident in Hulk’s current portrayal.
In conclusion, not every superhero costume demands logical practicality. The primary goal of any design should be its contribution to storytelling and character development, as demonstrated with Hulk. Despite its perceived lack of functionality, this redesign deepens his character and cements his iconic status within the Marvel Universe. Thus, the redesign is primarily focused on establishing Hulk’s narrative significance rather than emphasizing practical combat efficiency.
Source: Iban Coello and Federico Vicentini, ComicBook.com interview
Imperial #1 is set for release on June 4, 2025, from Marvel Comics.