The ongoing trade disputes initiated by the U.S. administration are sending ripples through various industries, including the anime and manga sectors. While these sectors may not be the most obvious victims of such policies, their intricate ties to global commerce—especially with Japan and China—are undeniable. From collectible items and Blu-ray discs to printed manga and streaming services, a vast range of products associated with anime and manga might bear the brunt of these economic shifts.
Even though a recent temporary reduction in tariffs on Japanese imports has brought charges down from a potential 26% to a more manageable 10%, the cloud of uncertainty persists over the industry landscape. While certain segments exhibit resilience, others, particularly those dealing with merchandise and physical media, are bracing for imminent cost increases. As the effects of this tariff battle unfold, it is clear that both fans and companies are steeling themselves for potential ramifications.
Current Stability in the Japanese Industry
Anime and Manga: Safe for Now, but Risks Loom
For the time being, Japanese anime studios are navigating the situation without severe alarm, thanks in large part to diversified revenue streams and the significance of streaming platforms. Leading entities, such as Toei Animation, reveal that over half of their revenue is generated from international markets, with North America being particularly vital. Moreover, the anime industry in Japan also capitalizes on substantial income from other global audiences, allowing it to mitigate risks. Though the current tariff situation has implications for U.S.-bound goods, it is unlikely to debilitate studios with a broader international reach.
Challenges in the U.S. Market
Increased Prices for Physical Manga and Anime Blu-rays
Conversely, U.S.-based distributors of anime and manga are facing escalating prices across their offerings. Given that most manga is printed overseas, particularly in China, a notable 125% tariff on printed materials could significantly inflate costs. Although there are legal precedents indicating that print media might be exempt from these tariffs, the uncertainty is already prompting planning challenges and price increases. This situation may inadvertently transform manga from a beloved hobby into a high-end collectible.
Furthermore, the costs associated with Blu-ray releases and related merchandise are similarly under threat. Many components for these products are also sourced from China or Vietnam, exposing them to significant tariff hikes. Distributors are likely to fulfill existing pre-orders at current prices but may quickly adjust future retail costs upwards. Additionally, even those purchasing products from Japan through proxy services won’t escape the impact; changes to tariff exemptions mean that even minor imports could see price surges. Fans residing in the United States and Canada, heavily reliant on American distributors, should anticipate considerable markups on merchandise linked to their favorite series.
Source: animebythenumbers.substack.com