Gucci’s Impressive Second Place at Milan Fashion Week: Jin’s Impact
On March 20, 2025, marketing analytics firm Lefty revealed that Gucci clinched the second position at the Milan Fashion Week for the Fall/Winter 2025 season. This achievement was heavily influenced by BTS member Jin, whose presence accounted for an astonishing 42% of Gucci’s total Earned Media Value (EMV), which amounted to $24.04 million. Jin’s contribution not only boosted the brand’s visibility but also helped Gucci to surpass several competitors in the luxury fashion arena.
This notable performance positioned Gucci as the runner-up in Milan and placed it eighth overall in the entire Fall/Winter 2025 season rankings. Leading the pack was Prada, which amassed an EMV of $31.7 million. While Gucci’s engagement saw a slight decline compared to prior seasons, Jin’s influence played a critical role in enhancing the brand’s digital footprint.
With an EMV of $24 million, Fendi trailed closely behind Gucci, while Dolce & Gabbana and others like Versace ($16.7 million) and DSquared2 ($16.2 million) followed in the rankings.
Leveraging Star Power: Jin and Gucci’s Successful Partnership
Gucci’s strategic decision to utilize K-pop’s expansive global appeal mirrors Prada’s successful partnership with Karina, who significantly impacted Prada’s EMV as well. Lefty praised the effectiveness of this strategy, stating:
“Gucci secured the second spot at Milan Fashion Week by tapping into the global influence of BTS’s Jin, who single-handedly drove 42% of the brand’s total EMV.”
This news garnered enthusiastic reactions from fans, many of whom took to social media to commend Jin’s powerful influence. One enthusiastic user remarked:
“He doesn’t just attend—he DOMINATES. His presence at MFW FW25 was so powerful that he drove 42% of Gucci’s total EMV, making Gucci the #2 brand in Milan! That’s WORLDWIDE HANDSOME IMPACT.”
A Celebration of Influence: Fan Reactions to Jin’s Impact
Social media platforms buzzed with praise for Jin’s tremendous impact during the event. Comments included:
“My Man. No wonder many brands are fighting over him,”an X user noted.
“42% is insane!!!”another fan commented.
“I WILL NEVER LET YOU FORGET, THIS GUCCI JIN DID THAT!”wrote a supporter.
“Jin’s global influence, power and impact!!”commented another netizen.
Many other fans echoed this sentiment, stating that Jin’s influence is undeniably powerful:
“King Jin’s impact is no joke,”one fan mentioned.
“Damn!! He’s a superstar,”another user commented.
Jin’s Rising Influence Post-Military Service
Since finishing his military service in June 2024, Jin has rapidly emerged as one of the most coveted personalities for luxury endorsements. His appointment as Gucci’s global ambassador in August 2024 is a significant testament to his rising popularity.
Prior to this, he made history as the first global ambassador for FRED Jewelry in July 2024, marking a significant milestone for the brand after 89 years.
Jin’s influence extends beyond fashion; in September 2024, he became the first male global ambassador for the South Korean skincare brand Laneige, contributing to a remarkable 100% sales surge during their Cream Skin campaign.
Additionally, his partnership with Ottogi as the face of Jin Ramen has solidified his foothold in the food sector. In October 2024, Jin joined Alo Yoga as a global ambassador, generating an impressive $3.6 million in Media Impact Value within just 24 hours.
Continuing his impactful journey, Jin also released his solo mini-album “Happy”in November 2024, which debuted at No. 4 on the Billboard 200 and achieved platinum status in Japan and South Korea.
Moreover, he is contributing to the cultural landscape as an honorary tourism ambassador for the Feel Seoul Good campaign.