Celebrated chef, restaurateur, and television icon Guy Fieri has teamed up with Waterloo Sparkling Water to introduce a tantalizing lineup of three new sparkling beverages. These seasonal drinks are offered in flavors that channel his culinary creativity: Lemon Italian Ice, Huckleberry Cobbler, and Spiced Mango Sorbet.
Each of these refreshing options is carbonated, featuring flavor profiles that reflect some of Fieri’s most cherished combinations. As is characteristic of Waterloo’s brand, they are sugar-free, devoid of artificial sweeteners, and carry a non-GMO Project verification. However, it’s important to note that these delightful concoctions are available for only a limited time.
Discover the New Flavors from Guy Fieri and Waterloo Sparkling Water
Fieri is widely recognized for his ability to meld unusual and satisfying flavors at his restaurant chain, Flavortown. In his words, discussing the collaboration with Waterloo Sparkling Water (via PR Newswire):
“We’re goin’ big on flavor together! The team at Waterloo Sparkling Water is incredible at bringing flavor to life, so I knew they’d hit it out of the park with these limited-time sparkling waters inspired by some of my favorite flavors.”
“Lemon Italian Ice is a tart and sweet throwback to East Coast summertime family trips. Huckleberry Cobbler is sweet and tangy, a berry bomb with a surprise hit of baking spice. And Spiced Mango Sorbet has just a touch of spice highlighting some bright fresh mango – it’s a first-class fiesta! Bring on the summer!”
Let’s delve deeper into the taste profiles of these innovative flavor offerings:
- Lemon Italian Ice: This flavor expertly combines tartness and citrusy zest from lemons, complemented by a sweetness and freshness that’s reminiscent of beachside treats from the past.
- Huckleberry Cobbler: Capturing the essence of huckleberries, this drink balances tartness with sweetness, enriched by the savory notes of a traditional cobbler topping and a hint of baking spice.
- Spiced Mango Sorbet: A celebration of mango’s sweetness, this flavor also introduces citrus notes from lime and a subtle spice, paying tribute to vibrant Mexican desserts.
Product Availability and Sampling Events
Packaged in convenient cans, the three new flavors will be sampled by consumers on April 10, as part of an event at Waterloo’s Epic Flavor Can Cruiser located on W 18th St (between 6th and 7th Avenue) from 3:30 PM to 6:30 PM.
Kathy Maurella, Chief Marketing Officer of Waterloo Sparkling Water, expressed excitement about this fruitful collaboration (via PR Newswire):
“We are thrilled to collaborate with Guy Fieri on these fantastic sparkling waters, bringing to life our mutual love of epic flavor with a first-of-its-kind strategic brand collaboration in this competitive category.”
“When the Mayor of Flavortown joined us at our summer launch event last year, we immediately began brainstorming more ways to capture the spirit of both Waterloo and Flavortown. This partnership exemplifies Waterloo’s commitment to innovation and driving growth for our retail partners while engaging consumers with bold flavors and fun co-branded packaging.”
The new drinks will be accessible in a variety of retail locations, including Walmart, Target, Whole Foods, Albertsons Safeway, HEB, Central Market, Stop & Shop, Amazon, select Kroger divisions, Hy-Vee, Fresh Direct, Gopuff, and more, but only for a limited time. Expect them to hit Aldi stores in July 2023.