Actor and producer Glen Powell has embarked on an exciting new venture by launching Smash Kitchen, a brand dedicated to offering high-quality condiments and essential pantry items. The products offered by Smash Kitchen are crafted from natural ingredients and are free from artificial additives, appealing to health-conscious consumers.
Many condiments on the market today contain artificial flavors, preservatives, and various additives. Smash Kitchen seeks to address this issue by providing organic alternatives that enhance the flavor of meals without compromising on health. The brand prides itself on producing non-GMO pantry staples with plans for continued expansion.
Discovering Glen Powell’s New Condiment Line
Powell, recognized for his performances in films such as Spy Kids 3-D and Anyone But You, has partnered with entrepreneurs Sameer Mehta and Sean Kane to introduce a robust line of organic and non-GMO condiments. This enterprise is driven by Powell’s passion for fitness and healthy eating, which inspired him to create healthier alternatives for the everyday consumer.
Announcing the launch of Smash Kitchen on April 2, 2025, Powell articulated his vision for the brand:
“Growing up around epic barbecue feasts at our family ranch in Texas, food was always an expression of love. Through fitness, I became more aware and educated on better-for-you foods – and I started to see just how many questionable ingredients were hiding in everyday pantry staples.”
“It was clear we needed to make a clean condiment brand– no second-guessing, just great flavors that connect us to the moments we love. For me, that’s gathering around the table with family and friends.”
Powell’s collaboration with Mehta and Kane—a team known for founding brands like Honest, Casper, and Jinx—brings together a wealth of expertise in product development and consumer needs.
Mehta elaborated on the essence of Smash Kitchen:
“Smash Kitchen is all about balance—real food, made better, without sacrificing flavor. We weren’t trying to reinvent ketchup or mustard; we just wanted them to taste the way they should, using high-quality, organic ingredients.”
Kane emphasized the brand’s broader ambitions as well:
“Condiments are just the beginning. Our vision is to transform the entire pantry, bringing delicious, organic options to every shelf, one category at a time.”
The trio aims not only to provide cleaner, healthier products but also to inspire consumers to embrace better lifestyle choices.
Product Availability and Details
Smash Kitchen proudly presents organic versions of the four essential condiment staples: Ketchup, Mayonnaise, Yellow Mustard, and BBQ Sauce.
In addition, the brand offers four specialty condiments: Hot Honey Ketchup, Dijon Mustard, Spicy Mayonnaise, and Hot Honey BBQ Sauce.
All Smash Kitchen products can be found at Walmart and on their website, Walmart.com. The everyday ketchup, yellow mustard, and mayonnaise come in two sizes—11.25 oz and 16 oz—priced at $2.17 and $4.97, respectively.
The Mission Behind Smash Kitchen
The brand’s mission statement encapsulates its ethos:
“Born from a love of good food and great company, Smash Kitchen creates pantry staples that transform everyday meals into memorable moments. We’re seasoned brand builders, flavor innovators, and food enthusiasts, dedicated to delivering organic, non-GMO essentials with real, crave-worthy ingredients, ensuring wholesome, junk-free options for your plate.”
In addition to showcasing their product lineup, Smash Kitchen’s website features a variety of enticing recipes, including dishes like cheeseburgers, BBQ wings, and honey mustard salmon, encouraging consumers to experiment with their condiments.