(G)I-DLE Responds to Controversies Over Song Selection and Noise Marketing”

Through Kakao Entertainment’s music platform Melon, a spotlight video commemorating the release of (G)I-DLE’s new album [2] has been revealed.

This video includes behind-the-scenes footage of the MV shoot for (G)I-DLE’s new title track “Super Lady” , member interviews, and an honest Q&A session titled “Ask Anything” , where the girl group answer fans’ questions.

(g)i-dle

Particularly, Soyeon, who has been in charge of album production since (G)I-DLE’s debut, caught attention by stating, “This album was created after I constantly contemplated and made efforts to fill it with (G)I-DLE. It’s an album made with significance placed on the essence of what it means to be an artist.”

Meanwhile, (G)I-DLE is currently under scrutiny for controversies ranging from the selection of their new songs to suspicions of noise marketing.

Responding to KBS’s ban, (G)I-DLE’s side announced that they will not appeal the decision, and will instead promote with “Super Lady” . Later on, members Minnie and Yuqi have to halt activities due to health issues. Consequently, the comeback press conference scheduled for the 29th has been canceled.

(G)I-DLE

However, the contents related to the comeback promotion released on this day have sparked another controversy.

(G)I-DLE’s side released comeback content through their official account, stating, “‘Super Lady’s splendid comeback, new expectations in the music market.” The released content highlights (G)I-DLE’s comeback in a news format. However, it has sparked criticism by delivering a text seemingly aimed directly at the critical voices directed towards them, stating, “G Group, controversy that doesn’t stop with stimulating comeback news” , raising speculations that all the controversies so far were intentional noise marketing.

Amidst this, there is anticipation on whether Soyeon’s short comment video can dispel the misunderstandings about (G)I-DLE. (G)I-DLE will release [2] at 6:00 PM (KST) on January 29 and meet fans through programs like JTBC’s “Knowing Bros” .

Source: Daum

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