Firehook Bakery, widely celebrated for its Mediterranean-style crackers, has recently teamed up with Graza and Fly By Jing to introduce two enticing limited-edition cracker flavors: Olive Oil, Lemon & Chive and Sichuan Chili Crisp.
Officially launched on March 26, 2025, these unique flavor combinations will only be available at Whole Foods Market locations across the United States. The new variants seamlessly mix Graza’s premium olive oil with the signature heat of Fly By Jing’s renowned Sichuan spice.
Discover Firehook Bakery’s Limited Edition Crackers
1. Olive Oil, Lemon & Chive Crackers
Packaging: 5.5-ounce resealable containers
Crafted using Graza’s fine olive oil, these crackers are enriched with zesty lemon and fresh chives. Their light, crunchy texture pairs perfectly with soft cheeses, seafood platters, or Mediterranean dips, making them a versatile addition to any snack table.
2. Sichuan Chili Crisp Crackers
Packaging: 5.5-ounce resealable containers
Infused with Fly By Jing’s popular Sichuan Chili Crisp, these crackers incorporate a medley of chili peppers, fermented soybeans, and Sichuan peppercorns. They provide a robust burst of spicy and umami flavors, ideal for those seeking a thrilling snack experience.
Where to Find These Exciting Flavors
This exclusive cracker collection can be found solely at Whole Foods Market locations throughout the USA.
Availability and pricing may differ from store to store, so customers are encouraged to contact their nearest Whole Foods or visit their website for the most accurate information.
About Firehook, Graza, and Fly By Jing
Firehook Bakery has been a pioneer in the artisan cracker space since 1992, known for its commitment to organic, non-GMO ingredients baked to perfection.
In a press release dated March 26, 2025, CEO Maura Mottolese mentioned:
“As the leader in premium artisanal crackers, we’ll continue to partner with groundbreaking brands to deliver inspired flavors. The craveability of our limited edition crackers makes them perfect for any entertaining or snacking occasion.”
Graza, a notable brand recognized for its single-origin olive oils, prides itself on high-quality olive selection to create unfiltered extra virgin olive oil.
CEO and Co-Founder of Graza, Andrew Benin, commented:
“At Graza, we’re all about finding new ways to bring olive oil into everyday moments, and this collaboration with Firehook does exactly that. The combination of Graza’s bold Extra Virgin Olive Oil and Firehook’s signature crunch creates an irresistible snack, perfect for dipping.”
Fly By Jing specializes in authentic Sichuan flavors, particularly famed for its spicy Sichuan Chili Crisp condiments that elevate dishes with a punch.
The collaboration among these three brands symbolizes a dynamic partnership that results in a delightful combination of styles and superior ingredients. Whether for a distinguished cheese board, topping for soups or salads, or simply a quick snack, these limited-edition crackers are incredibly versatile.
Be mindful that the Olive Oil, Lemon & Chive and Sichuan Chili Crisp cracker variants are only available for a limited time at Whole Foods Market until September. Snack enthusiasts are encouraged to act swiftly to enjoy these flavors while supplies last.