A.C.E Concludes Contract with BEAT INTERACTIVE: What It Means for Fans and the Future
On March 21, 2025, the K-pop sensation A.C.E announced the conclusion of their exclusive contract with BEAT INTERACTIVE, with the contract set to officially terminate on March 31, 2025. This significant decision was communicated via an official statement across the group’s social media platforms.
Agency’s Statement Highlights Support and Freedom
In an address to fans, BEAT INTERACTIVE’s CEO, Kim Hyerim, expressed gratitude for the unwavering support shown to A.C.E. The statement clarified that the group has the freedom to utilize their name and associated content without restrictions, which is a significant departure from typical industry practices.
Kim remarked:
“Departing from conventional industry practices, we have decided to allow A.C.E to freely continue using the group name and related content, without any conditions, so that their journey as A.C.E may continue seamlessly.”
She expressed a deep appreciation for the decade of collaboration, emphasizing a relationship built on mutual respect and partnership. Kim Hyerim encouraged fans to maintain their support as A.C.E embarks on this new chapter.
Fan Reactions: Mixed Emotions Surround A.C.E’s Transition
Fans took to social media to share their mixed feelings regarding the group’s departure from BEAT INTERACTIVE. Many expressed relief over the fact that A.C.E can retain their name and reputation, hoping the group transitions to a supportive new agency.
“Ah I’m so happy they get to keep their name and content. It makes a change from other companies. I hope they find a place that is a good fit for them and works to give them the opportunities they are looking for and deserve. We’ll always support you, A.C.E,”commented a fan.
Fans continued to express their sentiments, revealing a blend of optimism and concern as they anticipate the next steps for A.C.E.
“That’s quite shocking. I’m also happy they’re leaving and that they decided to, but I just hope they will or already find another good company that will treat them like they deserve to,”noted another supporter.
“A respectful ending, granting A.C.E freedom and rights to continue their journey without restrictions or limitations,”wrote another fan.
Looking Ahead: The Future of A.C.E
Though their departure from BEAT INTERACTIVE has been characterized as a bittersweet moment, many fans hope for A.C.E’s continued success as they explore new opportunities. The sentiment among fans reflects a desire for the group to find an agency that can adequately invest in their potential and support their artistic endeavors.
“Honestly, even if we wished A.C.E would find a better agency, I didn’t expect them to not renew with BEAT. I might have teared up a bit reading the letter written by the CEO,”one fan shared.
More about A.C.E and Their Latest Release, “Pinata”
Formed by BEAT INTERACTIVE in collaboration with Swing Entertainment, A.C.E debuted on May 23, 2017, with the hit single “Cactus.” The group garnered a dedicated fanbase through live performances in Seoul’s vibrant Hongdae district. Following the completion of military enlistments, A.C.E regrouped and released “Supernatural,”achieving notable success in the U.S. music charts.
Their latest single album, “Pinata,”was launched in November 2025, featuring four tracks including the title track and an introductory piece. This album is part of their evolving discography and showcases their growth as artists. A.C.E also embarked on a world tour titled “Rewind_us,”where they engaged with fans across the U.S., Europe, and Latin America in 2024.