BLACKPINK’s Jennie Partners with Haribo for “Ruby Hearts”Gummy Candy
On April 18, 2025, BLACKPINK member Jennie unveiled an exciting collaboration with the popular confectionery brand Haribo, presenting a limited edition of “Ruby Hearts”gummy candy. This announcement came through Jennie’s Instagram, where she showcased the eye-catching red heart-shaped gummies, inspired by her solo album titled Ruby.
“RUBY HEARTS HARIBO 🧸 AhhHhHhh such a dream come true I love you @haribousa,” the idol captioned her post.
Design Influences from the Ruby Album
The aesthetic aspects of Jennie’s album Ruby, marked by ruby red tones and heart motifs, have significantly influenced the design of the Haribo Ruby Heart Candy. This candy is not just a treat; it’s a reflection of Jennie’s artistic vision for her music.
Fan Reactions and Anticipation
The announcement has generated a surge of excitement among fans. On April 19, Pop Base (@PopBase) shared a photo of Jennie with the limited-edition Ruby Hearts candy on their X page, leading to a flurry of social media reactions.
“Need a bag of these!!!”
Enthusiastic fans have praised the collaboration, exemplifying the sweet synergy between Jennie’s star power and Haribo’s iconic brand. One fan noted:
“When Jennie said ‘sugar, spice and everything nice,’ she meant literally 🍬👑,”
“Haribo x Jennie? That’s a sweet collab, can’t wait to try it!”
“I love Haribo sweets; that is a smart collaboration, a win-win for sure!”
Flavor and Availability Speculations
While specifics regarding the pricing and availability of the Ruby Hearts candy remain undisclosed, fans are eagerly speculating about the flavor. Comments like:
“Sounds sweet and bold, curious to see what Ruby Hearts brings,”
“SELL THEM QUICK,”
reflect the buzz and anticipation surrounding this unique candy.
Jennie’s Solo Album: Ruby
The Ruby Hearts Haribo gummies are a part of the promotional efforts surrounding Jennie’s much-anticipated debut solo album, Ruby, which was released on March 7, 2025, through her label Odd Atelier in collaboration with Columbia Records. This album features an impressive lineup of collaborations with artists like Childish Gambino, Doechii, Dominic Fike, and Dua Lipa, spanning genres such as pop, hip-hop, and R&B.
In addition to the candy collaboration, the promotional campaign for Ruby includes a series of performances titled “The Ruby Experience,”held in key cities including Seoul, Paris, Los Angeles, and New York. Moreover, Jennie’s stage presence was notable at the 2025 Coachella Valley Music and Arts Festival.
Performing at Coachella 2025
Jennie made her solo debut at Coachella 2025, captivating audiences over both weekends of the festival. Affectionately dubbed “Jenchella”by fans, her performance showcased tracks from her album, including “Zen,””Mantra,”and “Seoul City.”A highlight of her set was a live collaboration with Kali Uchis, performing their track “Damn Right.”During her performance of “Starlight,”she took a heartfelt moment to express her love for her mother, saying:
“Eomma saranghae! (Mom, I love you)”
This collaboration with Haribo only amplifies Jennie’s impressive roster of partnerships with renowned brands and marks another milestone in her flourishing career.