On March 18, 2025, Mingyu, a prominent member of the K-pop group SEVENTEEN, earned the title of the top key voice at the prestigious Paris Fashion Week Autumn/Winter 2025 (AW25). His role as DIOR’s brand ambassador played a significant part in this recognition. According to the Influencer Marketing Platform Lefty, Mingyu’s influence generated an impressive $18.5 million in Earned Media Value (EMV).
A Closer Look at EMV at Paris Fashion Week
The Paris Fashion Week AW25 season proved to be a benchmark for EMV, achieving a remarkable total of $494 million. Among the influencers, Mingyu stood out, contributing to DIOR’s representation through his impactful 11 posts, which alone garnered over $18.5 million in EMV.
Other Notable Influencers
Mingyu wasn’t the only notable figure at the event. He was closely followed by Kornnaphat Sethratanapong, known as Orm, another Thai model and actor, who generated $18.3 million. Meanwhile, Thai-Chinese actor LingLing Sirilak Kwong followed behind with approximately $17.1 million in EMV.
Additionally, other influential personalities like Thai actor Sarocha ‘Freen’ Chankimha, representing Valentino, and Thai-British actress Becca, representing Chanel, made significant contributions to their brands’ EMV throughout the week.
Fan Reactions to Mingyu’s Outstanding Achievement
Mingyu’s remarkable achievement elicited extensive reactions from the SEVENTEEN fanbase, known as CARATs. Social media exploded with congratulatory messages, with fans celebrating him as the “DIOR PRINCE.”One enthusiastic fan shared:
“YESSSS DIOR PRINCE INDEED”
This sentiment echoed throughout social platforms, highlighting the substantial impact Mingyu has on social media, with numerous supporters noting how he single-handedly drove over $18 million for DIOR. Another fan remarked:
“Mingyu showed up to Fashion Week twice and made it his. First time as a guest, second time as an ambassador; next time, he might as well run the whole thing!”
Supporters proudly noted his influence, with one expressing:
“THE POWER THAT MINGYU HOLDS!!! Proud of you, our superstar!!!”
Mingyu’s Journey with SEVENTEEN
Mingyu’s journey began when he joined Pledis Entertainment as a trainee in 2011, eventually debuting with SEVENTEEN on May 26, 2015, with their mini-album 17 Carat. Within the group, he has established himself as the lead rapper, sub-vocalist, and visual, also being a vital member of the Hip-Hop Team. His versatility was showcased in 2021 through a collaboration on the digital single Bittersweet alongside fellow member Wonwoo and singer Lee Hi.
Recent Developments: SEVENTEEN RIGHT HERE World Tour
In 2024, SEVENTEEN launched their highly anticipated world tour, titled SEVENTEEN RIGHT HERE, which kicked off in South Korea on October 12, 2024, at Goyang Stadium. The tour’s opening concert was streamed live on Weverse, attracting significant attention from global fans. Initially planned for nine shows in North America, demand led to additional performances and an expansion into the Japanese market, incorporating ten more shows.
Due to overwhelming interest, the tour later extended to Southeast Asia, featuring additional dates in Singapore, Jakarta, and Bangkok. Notably, SEVENTEEN RIGHT HERE became the first world tour to sell over one million tickets for the group, marking a historic performance at BMO Stadium in the United States.
In related news, fellow member Jeonghan enlisted in the South Korean military on September 26, 2024, marking a new chapter for SEVENTEEN as they navigate the challenges and celebrations within the K-pop landscape.