The BTS K-drama “Begins ≠ Youth” , which is inspired by BTS‘ trilogy “The Most Beautiful Moment in Life” , is scheduled to be released soon, raising high anticipations from fans. In particular, episodes 1 to 4 will be available on April 30, episodes 5 to 8 on May 7, and episodes 9 to 12 on May 14.
However, HYBE’s plans regarding this series have ruined all the excitement due to the corporation’s weird tactics and extreme greed.


In particular, “Begins ≠ Youth” will premiere on the streaming platform Xclusive, which utilizes blockchain technology. Different from normal streaming platforms like Netflix and Disney+, users cannot buy a monthly subscription to access multiple titles, but are forced to purchase each content individually.
According to Xclusive, a package (with discounts) cost over 30 USD, and to watch the entire “Begins ≠ Youth” series, fans would have to pay at least 90 USD.
@kdramaconfidential idk feels sus… beginsyouth kdramafyp beginsyouthkdrama kdramatok newkdrama kdramas greenscreen
Additionally, the purchase period for contents on Xclusive is limited, and when this period expires, fans can no longer buy “Begins ≠ Youth” directly from the platform, but will have to resort to buying it from another user that previously bought the series.
Upon seeing this, many fans are baffled, finding such a tactic to highly resemble a pyramid scheme. As a result, they can’t help but express disappointment, saying that HYBE “can’t possibly sink any lower” .
HYBE TRULY WTF?!?! Now you are doing some hybrid NFTxMLM pyramid scheme for the BTS kdrama?!?! I swear every time I think you can’t possibly sink any lower in your money grabbing bullshit. This is infuriating and so so absurd. pic.twitter.com/XZ02IOQjDx
— ☔️Luna⁷🍉ʟᴏ(ꪜ)ᴇ 🐱🍊🥢💙사람 사랑💜 (@mintblueskye) April 2, 2024
Some are also saying that due to the pyramid-scheme vibe and the ridiculous pricing, they would not be supporting “Begins ≠ Youth” , and would rather resort to illegal streaming.
Most fans have so far reached the consensus that HYBE’s greediness knows no boundaries.