Rita’s, a well-known chain specializing in frozen desserts, particularly its signature Italian ice and rich frozen custard, is gearing up to welcome the arrival of spring. For over three decades, the brand has embraced this season by celebrating the first day of spring with a delightful giveaway. In keeping with this tradition, Rita’s is set to offer complimentary 6-ounce servings of Italian ice to its patrons on March 20, marking the start of spring.
Guests are invited to choose their favorite flavor from a selection of over 80 available options, subject to stock availability. This spring giveaway will be accessible at more than 575 Rita’s locations across the country.
Introducing the Exciting New Flavor
SKITTLES Italian Ice
Established in 1984, Rita’s has distinguished itself as the world’s largest Italian ice chain, delighting customers with a diverse array of frozen treats including creamy custard, delightful gelati, and refreshing blenders. Despite its vast offerings, the crown jewel of Rita’s remains its Italian ice, which is made fresh daily and rotated through an impressive variety of flavors.
Spring’s arrival is not only commemorated with free ice but also new flavors and toppings. This year, the chain is introducing its flavor innovation with the WeITTLES Italian Ice on March 17, adding to the excitement of the season.
Commenting on the significance of the giveaway, Linda Chadwick, President & CEO of Rita’s, shared:
“For over 30 years, Rita’s First Day of Spring Giveaway has been more than just a tradition—it’s a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita’s happiness.”
She continued:
“This cherished day highlights the bond between Rita’s and our fans and inspires us to continue innovating with strategic new products. We’re thrilled to introduce WeITTLES® to our guests, crafted in Rita’s signature style, and welcome everyone to our shops on March 20 for a free cup of Ice on us.”
Win a Year of Free Ice Cream!
In addition to this festive giveaway, Rita’s is also extending a special offer for members of its Loyalty Program. From March 3 to March 23, participants have the chance to win free Italian ice for an entire year through a sweepstakes. Eligible participants must be residents of the U.S. and 13 years or older.
A total of 30 lucky winners will be randomly selected, receiving 52 small ice rewards credited to their loyalty accounts, which can be redeemed throughout the year according to Rita’s terms.
To enter, participants should navigate to the “Offers”tab in the Rita’s app and use the promo code “FDOS25”, filling out the required information to secure their entry.
The March 20 giveaway is open to everyone, with an estimated 1 million free ice cups being distributed. However, the sweepstakes has specific eligibility criteria. For further information, please visit Rita’s official website.