BTS’ Jin Releases Emotive Track “Don’t Say You Love Me”with Stunning Music Video
On May 16, 2025, HYBE LABELS unveiled the music video for “Don’t Say You Love Me,”a captivating lead single from Jin’s second solo album titled Echo. The singer shares the screen with renowned actress Shin Se-kyung, and the poignant theme of the song delves into the complexities of long-lost love.
Fans quickly took note of the diverse array of filming locations throughout Singapore that played a crucial role in enhancing the narrative of the video. The iconic sites featured include Marina Bay, Gardens by the Bay, Goldhill Plaza, and the National Gallery Singapore, among others. These vibrant urban settings imbue the video with rich cultural context.
In the YouTube description for the music video, HYBE LABELS disclosed that the production involved a partnership with the Singapore Tourism Board. This collaboration has ignited speculation among fans who wonder whether it could lead to a potential ambassadorship for BTS in Singapore, though no official announcements have been made.
Highlighting the Iconic Filming Locations of “Don’t Say You Love Me”
The music video for “Don’t Say You Love Me”features a variety of prominent landmarks across Singapore, each contributing uniquely to the storyline. Below are key locations showcased in the video:
1. Goldhill Plaza
The video opens with Jin on a rooftop, gazing down as the actress departs in a vehicle, setting a tone of loneliness against the bustling cityscape. Goldhill Plaza offers a commercial hub and is conveniently situated near the Novena MRT Station.
2. Marina Bay
Another key scene unfolds at Marina Bay, celebrated for its remarkable skyline and scenic waterfront. Jin and Shin Se-kyung stroll along the bay, reminiscing about their shared memories, with the twinkling city lights creating a magical ambiance.
3. National Gallery Singapore
This magnificent building houses the most extensive collection of modern art in Southeast Asia. It serves as the backdrop for a significant emotional exchange between the leads, with its grand architecture enhancing the video’s elegance.
4. Keng Eng Kee Seafood
A short yet memorable scene takes place at Keng Eng Kee Seafood, a beloved cze char restaurant known for its authentic local cuisine. The casual dining setting creates an intimate atmosphere for the couple, reminiscent of a fun date.
5. Emerald Hill
Emerald Hill provides a charming and picturesque backdrop for a serene walk, highlighted by its vibrant shophouses and historic architecture. This enchanting area perfectly complements the video’s theme of love and longing.
6. Gardens by the Bay
Recognized as a hallmark of Singapore’s attractions, Gardens by the Bay becomes a stunning backdrop as Jin is shown running through the iconic Supertree Grove.
7. Anderson Bridge
In a key segment of the music video, a poignant running sequence is filmed on Anderson Bridge, symbolizing Jin’s quest to reconnect with lost love.
8. Singapore Flyer
One of the concluding scenes features the iconic Singapore Flyer in the background, adding a reflective element to the narrative as the story reaches its emotional climax.
As Jin prepares for the launch of Echo, he is set to promote the album during public appearances and will perform “Don’t Say You Love Me”live on May 21, 2025, on The Tonight Show Starring Jimmy Fallon. This performance marks a significant return for him, following his discharge from military service in 2024 as he embarks on his highly anticipated RUN SEOKJIN EP TOUR.