On March 14, 2025, Pinkberry introduced its latest limited-time frozen yogurt flavor, Blueberry Lavender Swirl, along with a complimentary smoothie option. This delightful swirl features a unique blend of tart frozen yogurt accented with the refreshing notes of blueberry and lavender, appealing to those looking for a seasonal treat.
The Blueberry Lavender Smoothie combines the frozen yogurt base with milk, agave nectar, and real blueberries, creating a creamy beverage perfect for on-the-go enjoyment. Both the yogurt swirl and the smoothie will be available at select U.S. locations until May 29, 2025, enhancing Pinkberry’s spring offerings.
A Symphony of Tart and Floral Flavors
Pinkberry’s new flavor expertly merges its signature tart frozen yogurt with rich blueberry purée and aromatic lavender essence. This careful balance of ingredients is crafted to deliver a refreshing flavor profile that’s ideal for warmer days, as highlighted in the recent press release from the company.
To enhance this unique swirl, customers can choose from a variety of toppings, including fresh blueberries and crunchy lemon wafer cookies. Additional options like honey or granola allow patrons to personalize their orders and enrich the flavor experience.
Melissa Hubbell, VP of Marketing for Pinkberry’s parent company Kahala Brands, stated during the launch:
“Pinkberry’s new Blueberry Lavender swirl is a fresh and flavorful combination of our popular tart frozen yogurt infused with blueberries and the floral essence of lavender.”
Focus on Customization
Emphasizing customization, Pinkberry invites customers to build their own delightful combinations with the Blueberry Lavender swirl. Notably:
- Only fresh, hand-cut fruits are used, never frozen.
- All fruits are prepared daily to ensure freshness.
- A wide range of premium toppings, including granola and specialty chocolates, are available to distinguish Pinkberry from other competitors.
Introducing the Blueberry Lavender Smoothie
The launch of the Blueberry Lavender Smoothie provides an exciting take on the flavor, serving it in a blend that is both refreshing and convenient. Designed for those who favor a drinkable dessert, it reflects Pinkberry’s effort to diversify menu offerings beyond standard frozen yogurt cups. Melissa Hubbell expressed excitement about this launch, commenting:
“We are excited to offer guests this unique flavor combination in a frozen yogurt and creamy, refreshing smoothie that’s perfect when you’re craving a delicious afternoon treat this spring.”
Limited-Time Availability
Both the Blueberry Lavender swirl and smoothie are accessible nationwide, but only until May 29, 2025. This limited-time availability encourages early visits, fitting within Pinkberry’s seasonal promotional strategy. Customers can experience these offerings at participating locations, which can be found through Pinkberry’s website or mobile app, although regional availability may differ.
Kahala Brands: A Driving Force Behind Innovation
Since its acquisition of Pinkberry in 2015, Kahala Brands has aimed to revitalize the beloved frozen yogurt chain. This initiative is evident in the launch of seasonal limited-time offers (LTOs) like the Blueberry Lavender swirl and smoothie, reflecting a strategic effort to expand Pinkberry’s menu breadth.
Since its inception in 2005, Pinkberry has set itself apart as a pioneer in the premium frozen yogurt market, emphasizing the quality of its ingredients, as reported by PR Newswire. The Blueberry Lavender swirl and smoothie are a testament to its commitment to satisfying springtime cravings for uniquely floral and fruity flavors, aligning with contemporary trends of personalized and experiential dining.