Trader Joe’s has recently unveiled its newest offering: Soft Pretzel Twists. Priced at $3.49 for a 14.03-ounce package containing six pretzels, this product is generating excitement among fans of the grocery chain. The news broke via the Instagram account @trader_joes_treasure_hunt, known for sharing hidden gems found at Trader Joe’s.
These pretzels are touted as an economical alternative to those typically found at malls, with each twist costing around 58 cents. To enhance the experience, the packaging includes a coarse salt packet, allowing consumers to personalize their pretzel flavor.
Soft Pretzel Twists: A Taste of German Tradition

Crafted in collaboration with German pretzel artisans, Trader Joe’s Soft Pretzel Twists utilize an authentic, time-tested recipe. Key to the dough is malted barley flour, which not only imparts a subtle sweetness but also enhances the browning process during baking.
Additionally, sodium hydroxide (lye) is used to achieve a shiny, golden crust that is characteristic of traditional German pretzels. The inclusion of soybean oil and yeast ensures a soft and airy interior, while the product is free from artificial preservatives. However, it is important to note that the pretzels contain wheat allergens and are produced in facilities where other allergens may be present. This item is certified kosher.
Cooking Instructions for Perfect Pretzel Twists

To enjoy the true mall-style experience, Trader Joe’s recommends the following oven heating method:
- Moisten the pretzels with water to activate the salt, enhancing the pretzels’ crispiness.
- Sprinkle the included coarse salt for a savory finish.
- Bake at 350°F until they achieve a golden brown hue.
While you can opt for a quick microwave heating (45 seconds), using the oven is suggested for the best textural contrast between a crispy exterior and a chewy center. The customizable salt packet allows consumers to adjust seasoning according to personal preference or to create sweet variations by omitting the salt entirely.
Culinary Creativity with Soft Pretzel Twists
Trader Joe’s Soft Pretzel Twists can easily transform into a versatile base for various flavors and dipping options:
Exciting Seasonal Offerings for Easter 2025

In addition to Soft Pretzel Twists, Trader Joe’s is gearing up for Easter 2025 with an array of seasonal products, including:
- Break-Apart Bunny: A hollow milk chocolate bunny filled with orange-flavored gummy carrots.
- Easter Joe-Joe’s: Festively designed cookies featuring milk chocolate, white chocolate, egg, and bunny motifs.
- Milk Chocolate Bunny Bar: A bunny-shaped confection enriched with caramel bits, rainbow nonpareils, and a white chocolate drizzle.
- Gluten-Free Yellow Mini Sheet Cake: A vanilla cake with chocolate frosting suited for gluten-free diets.
- Truffle Eggs: Foil-wrapped eggs showcasing various fillings, including dark pistachio, milk coconut, and cookies and cream.
Trader Joe’s Soft Pretzel Twists strike a remarkable balance between artisanal quality and everyday affordability. Their introduction aligns with the festive Easter offerings, as Trader Joe’s continues its mission to provide curated, trend-forward products. Without the label of “limited-edition,”these pretzels are likely to become a go-to choice for casual snacking, social gatherings, or inventive meal preparations.