Hostess is gearing up to unveil an exciting new twist on its classic Twinkies, transforming them into a candy bar format. This innovative product aims to blend the cherished qualities of Twinkies with a fresh candy experience.
For decades, Twinkies have captivated snack enthusiasts across the United States with their iconic sponge cake texture and signature creamy filling. The anticipated candy bar version promises an intriguing evolution of this beloved treat.
Although Twinkies have made cameo appearances in various candy collaborations in the past, this marks a distinctively new product launch. Let’s take a closer look at what consumers can expect.
Introducing Hostess Twinkies Candy Bar
According to keen-eyed shoppers on social media platforms like Reddit and Instagram, the Twinkies candy bar is poised to hit shelves in the United States soon. Reports indicate sightings of this new confection at Family Dollar stores.
While Hostess has yet to confirm the official release, speculation suggests that these candy bars could soon be available. Each bar is expected to weigh 2.10 ounces (60 grams) and feature a delicate white shell enveloping a soft, creamy filling.
The flavor details remain under wraps, but it is reasonable to anticipate that the candy bar will echo the classic taste profile of original Twinkies, which are known for their golden sponge cake and rich vanilla filling.
Additionally, Instagram user Snack Betch revealed that the candy bars will not be the only new treat from Hostess. The brand is also exploring the market with mini candy pieces based on their classic cake snacks, which will boast a candy shell and a creamy center.
As of now, no official launch date has been announced, and it remains uncertain whether this product will be a permanent offering or a limited-time promotion.
Recent Product Launches by Hostess
Earlier this year, Hostess debuted two new products: the Donettes Apple Cinnamon Fritter Rings and Cupcake Minis, both of which are currently available at major retail stores and through online channels.
Donettes Apple Cinnamon Fritter Rings
This product expands on the recent HoneyBun Donettes released in February 2024. These delightful doughnut rings are soft and fluffy, featuring real apple pieces and a hint of cinnamon, all coated in a sweet glaze.
Becky Yadav, Hostess’ Senior Brand Manager, emphasized the brand’s commitment to innovation, stating:
“As leaders in snacking innovation, we speak to everyone’s snack cravings and bringing joy to everyday moments, and our Donettes Fritter Rings do just that. With their fun, pull-apart shape and comforting apple cinnamon flavor, these fritter-inspired donuts are the ultimate snackable delight.”
Cupcake Minis
The Cupcake Minis are designed for easy snacking, featuring soft chocolate cake filled with a rich creamy center and topped with decadent chocolate frosting, complete with Hostess’ iconic squiggle.
Aundrea Graver, the director of Brand Marketing, remarked:
“We craft all of our products with people’s busy lives in mind which is why we’ve made the #1 cupcake mini, increasing its portability. From car to pantry, Hostess Cupcakes Minis offer a perfectly sized snack for whenever a sweet craving hits.”
The Apple Cinnamon Fritter Rings come in packs of six, each donut individually wrapped, while the Cupcake Minis are available in two options—a three-cupcake pouch and a bulk pack containing six two-cupcake pouches.