Kellanova, the parent company of Cheez-It, has unveiled a limited-time offering: the Cheesy Taco Flavor. Customers first spotted this new flavor at various Walmart locations, generating buzz among snack enthusiasts.
This launch follows a series of creative collaborations by Cheez-It, including a partnership with Taco Bell, which expanded their product line with items such as the Cheez-It Tostada. Recent additions, like the Duoz Pesto & Mozzarella snack, further showcase the brand’s commitment to innovation.
Exploring the Cheesy Taco Flavor
The latest Cheesy Taco flavor combines Cheez-It’s signature baked crackers with classic taco seasoning. Each bite infuses flavors of cumin, chili, lime, and oregano, finished with hints of sour cream for a unique twist.
Previously, this flavor was introduced in a different format under the Cheez-It Grooves line, which features thinner, crunchier crackers, reminiscent of hard taco shells. Customers praised the Grooves for their light texture and satisfying crunch.
Now, the Cheesy Taco flavor makes its debut in traditional Cheez-It baked crackers, available in 12.4oz (351g) bags and made with 100% real cheese. Shoppers can find this flavor exclusively at Walmart, although supplies are limited.
It’s worth noting that this flavor is not part of the Taco Bell collaboration, but it may be a delightful addition to your snack repertoire for upcoming celebrations such as Cinco de Mayo on May 5, 2025.
New Flavors Added Earlier This Year
While the Cheesy Taco flavor is a temporary addition to the Cheez-It lineup, the brand also rolled out two permanent flavors earlier this year: Snap’d Extra Crunchy Margarita and Duoz Pesto + Mozzarella, both inspired by beloved pizza tastes.
During the announcement in mid-January, Cara Tragselier, Cheez-It’s Senior Brand Director, stated (via PR Newswire):
“Cheez-It is always looking for new ways to deliver bold, cheesy flavors that our fans love, and with these latest additions to our pizza-inspired lineup, we’re bringing the irresistible taste of pizza to every bite.”
“From the sweet, savory burst of Cheez-It Snap’d Extra Crunchy Margherita Pizza to the vibrant, creamy blend of Cheez-It Duoz Pesto + Mozzarella, these two new snacks are a must-have for anyone who dreams of pizza perfection in snackable form.”
Snap’d Extra Crunchy Margarita: These baked crackers are designed to mimic the crispy texture of a Margarita pizza crust, enhanced with a margarita pizza seasoning mix that includes flavors like tomatoes, basil, olive oil, and mozzarella.
Duoz Pesto + Mozzarella: This pack includes two distinct cracker types—pesto and mozzarella. The pesto crackers offer a blend of herbs, olive oil, and savory Italian cheese, while the mozzarella counterparts deliver a deliciously mild creamy flavor.
Both flavors are readily available across retail outlets and online platforms nationwide.
About Cheez-It
The Cheez-It cracker made its debut in 1921, conceived by The Green & Green Company. In 1932, it was acquired by Sunshine Foods and is now produced by Kellanova. Cheez-It has built a reputation for offering a wide array of baked crackers in various flavors.
In recent years, the brand has continued to innovate with the introduction of series like Grooves, Snap’d, and Puff’d, expanding their texture and flavor offerings significantly.