Reese’s, an esteemed candy brand under The Hershey Company, famous for its delectable peanut butter creations, has introduced a brand-new snack. According to a recent announcement from PR Newswire, Reese’s has launched its latest product: the Filled Pretzels.
These enticing Filled Pretzels promise a delightful crunch combined with a rich peanut butter filling, delivering a perfect synergy of flavors. Available in three convenient sizes—5-ounce bags, 9-ounce pouches, and 18-ounce jars—this innovative snack caters to all types of Reese’s enthusiasts.
The new treat offers a delightful combination of sweet and salty flavors, making it an ideal choice for snacking. As confirmed in the press release, Reese’s Filled Pretzels have been rolled out to stores nationwide, ensuring they are readily available to eager fans.
Discovering Reese’s Filled Pretzels
In a significant addition to the brand’s offerings, Reese’s Filled Pretzels perfectly blend the signature flavor of the iconic peanut butter filling with a satisfying crunchy pretzel exterior.
Natalie Perera, the Director of Salty Snacks at The Hershey Company, shared her excitement about the new product in a press release dated April 9, 2025:
“We know our fans are always on the hunt for new ways to get their Reese’s peanut butter fix, and trust us, this one’s a total game-changer.”
Highlighting the appealing texture and flavor profile, Perera further remarked:
“Crunchy, creamy, sweet, salty – it’s like the snack universe finally got it right. One bite, and you’ll get it.”
These Filled Pretzels promise the ultimate combination of flavors and textures, featuring the luxuriously creamy peanut butter nestled within crunchy pretzels—a treat that is both satisfying and indulgent.
The Hershey’s Land website aptly describes this snack as:
“REESE’S Filled Pretzels prove that it’s what’s on the inside that counts. These crunchy, lightly salted pretzels are packed with an irresistible REESE’S Peanut Butter Filling, delivering the perfect sweet-and-salty treat with the iconic flavor you love.”
Perfect for sharing or enjoying solo, this new offering is designed to be enjoyed at any time and in any setting.
Availability and Pricing
Reese’s Filled Pretzels are widely available nationwide. Shoppers can purchase them in three sizes: the 5-ounce bag, the 9-ounce pouch, and the 18-ounce jar. While pricing varies based on the retailer, the Hershey’s Land website lists the 9-ounce pouch at a suggested retail price of $5.99.
Consumers can find these new snacks in the aisles of popular retailers such as Target, Walmart, and Amazon, making it easy to grab a bag for themselves or friends.
A Brief History of Reese’s
Founded in the 1920s by Harry Burnett “H.B.”Reese, Reese’s originated as the H.B. Reese Candy Company, introducing the now-iconic Peanut Butter Cups in 1928.
In 1963, Hershey acquired the H.B. Reese Candy Company, leading to a surge in popularity for the Peanut Butter Cups, which continue to be among the brand’s best-selling products.
About The Hershey Company
The Hershey Company, established by Milton S. Hershey in 1894, has grown to become a leader in the snacks industry. The company boasts an impressive portfolio that includes classic chocolate and confectionery brands such as Reese’s, Kit Kat, Kisses, Jolly Rancher, Shaq-A-Licious, Ice Breakers, SkinnyPop, and Dot’s Homestyle Pretzels.
With a global presence in over 70 countries, Hershey not only generates significant revenue but also actively contributes to social good efforts, benefiting its employees, children, and communities worldwide.