Sonny’s Sweet BBQ Sauce, a cherished offering from the Southern barbecue chain, is marking its debut at select Sam’s Club locations and online across the United States. This exciting launch was officially announced on March 18, 2025, perfectly timed to coincide with National Sauce Month in March, allowing BBQ lovers to savor the beloved flavors of Sonny’s right in their own kitchens.
Crafted from a blend of brown sugar, molasses, and a specially guarded mix of spices, this sauce captures the essence of the signature taste served at Sonny’s BBQ restaurants throughout the Southeastern U.S. Jamie Yarmuth, CEO of Sonny’s BBQ, expressed enthusiasm for the product release, stating that it extends the brand’s renowned hospitality, aiming to “elevate BBQ meals far beyond our restaurant tables.”Customers can find this flavorful addition both in-store at Sam’s Club and through their website for convenient delivery.
Sweet BBQ Sauce Overview
The Sweet BBQ Sauce is packaged in a substantial 84-ounce bottle, making it perfect for family gatherings or stocking up for future barbecues. The recipe, which has remained unchanged since the establishment of Sonny’s BBQ in 1968, combines the sweetness of brown sugar and molasses with a tangy touch from the spice blend. This versatile sauce can serve multiple purposes: as a glaze for grilled meats, a dip for chicken wings, or a flavorful topping for tender ribs, all while bringing the authentic slow-smoked taste of Sonny’s BBQ to home cooking.
Availability and Purchase Options
Fans can find the Sweet BBQ Sauce in the condiment aisle of selected Sam’s Club stores across the Southeastern states, as well as online at samsclub.com for nationwide shipping. While stock availability may vary by location, online ordering has been available since March 2025. This partnership marks a significant step for Sonny’s, as it broadens the reach of its famous sauce into new retail territories.
CEO Jamie Yarmuth’s Vision for Expansion
Jamie Yarmuth articulated a broader vision with the product launch, highlighting the role of the Sweet BBQ Sauce in welcoming new patrons to the Sonny’s family. He remarked:
“This is more than just a product launch – it’s about sharing the warmth, tradition, and unforgettable BBQ flavors our brand is built on with even more friends and families.”
He further elaborated:
“Through this opportunity, our sauce is now going to elevate BBQ meals far beyond our restaurant tables, and introduce Sonny’s to our next guest.”
Positioning the launch alongside National Sauce Month serves to engage barbecue enthusiasts looking for must-have pantry additions.
Expert Cooking Tips and Recipes
Check out cooking techniques from Sonny’s YouTube series.
Shannon Snell, the Head Pitmaster at Sonny’s BBQ, shares valuable cooking insights and recipes through a series called “Tales from the Pit.”These engaging video tutorials demonstrate how to make remarkable dishes such as smoked brisket and pulled pork with the Sweet BBQ Sauce, aiming to empower home cooks to recreate restaurant-level meals and showcasing the sauce’s adaptability.
Sonny’s Legacy of Community and Charitable Efforts
Sonny’s BBQ operates with a strong commitment to community involvement, donating over $1.2 million annually through initiatives like Random Acts of BBQ and Q the Kindness. Founded in Gainesville, Florida, by Floyd “Sonny”Tillman, the brand continues to prioritize its community roots while expanding its retail presence. The introduction of the Sweet BBQ Sauce exemplifies this balance of growth and philanthropic engagement.
As Sonny’s Sweet BBQ Sauce becomes available at Sam’s Club locations, fans can now enjoy a piece of the chain’s culinary heritage in a convenient format. With options for in-store and online purchasing, this product meets the increasing demand for authentic Southern flavors beyond traditional restaurant offerings. For further updates about store locations and recipes, customers can explore Sonny’s official website or social media platforms.